• The World’s Most Expensive Neighborhood: $550 Million Apartments, Formula 1 Stars and Billionaires

  A new symbol of ultra-luxury has emerged on the French Riviera: Mareterra, a man-made district built directly on the Mediterranean Sea. Villas and apartments here are selling for more than $200 million, with prices reaching as much as $12,900 per square foot. Among the residents and property owners are billionaires, Formula 1 stars and other members of the global elite, drawn not only by luxury and prestige but also by Monaco’s lack of personal income tax, Forbes reports...

• £80,000 a Night on Wheels: What the Most Secret and Luxurious Train Carriage in the World Looks Like

  Somewhere between Paris and Venice, a train now runs with a secret tearoom. Not just a nook you might stumble upon by accident, but a carefully concealed space where finding it becomes part of the entertainment. This is L’Observatoire, a new exclusive suite introduced by the Venice Simplon-Orient-Express in collaboration with artist JR. An entire train carriage booked for just one couple for a single night costs around £80,000...

• $11,000 Tequila: 1800 Tequila Unveils Collector’s Edition in a Unique Vessel by Pedro Friedeberg

  Although rare whiskies typically rule the ultra-premium spirits segment, truly luxurious and collectible tequila releases emerge in the market from time to time. A striking example is the new release from 1800 Tequila—the brand has introduced an extra añejo priced at $11,000, issued in a strictly limited run of just 50 bottles, reports Robb Report...

• Millions for Exclusivity: Unique Residences Inspired by $360,000 Watch Completely Sold Out in Dubai

  All six exclusive mansions in the Meydan District 11 area were reserved by buyers even before the official launch of sales. The total transaction amount exceeded $80 million, with the price of each individual residence coming in at around $13.6 million. This milestone was achieved less than a month after the ceremonial groundbreaking took place in June...

• How Birkin Bags Are Saving Hermès From a Global Luxury Meltdown

  French fashion house Hermès posted second-quarter sales growth completely in line with market forecasts. The maker of the iconic Birkin bag is demonstrating remarkable resilience against a broader, prolonged slump in demand for premium goods, outperforming most of its key industry rivals...

• Hermès tops first-ever luxury brand popularity ranking in AI search engines

  As traditional search engines give way to advanced artificial intelligence and the concept of "agentic commerce" (where AI assistants make purchases on behalf of users), the methods for evaluating brand equity are undergoing a radical shift. In a joint study by communication agency 5W AI Communications and Haute Living magazine, experts introduced a fundamentally new approach to measuring brand authority, WWD reports...

• “Don’t Be Greedy”: The Secret Behind Brunello Cucinelli’s Graceful Growth in a Crisis Era

  While the global luxury industry is going through a painful hangover and a sharp slowdown in sales, Brunello Cucinelli — often described as the “king of cashmere” — continues to move against the trend, quietly reaching new financial highs as competitors struggle to maintain momentum...

• The Audemars Piguet Paradox: Does Swatch’s “Royal Pop” Devalue the Legacy of Luxury?

  The question of where haute horology ends and mass pop culture begins feels more pressing than ever today. The latest collaboration between Swiss giant Swatch and Audemars Piguet aesthetics, titled “Royal Pop,” has sparked a debate that goes far beyond watch design. It now touches on the boundaries of luxury, brand value, and the price of hype in the social media era, writes Hypebeast...

Hermès has made luxury truly audible: the French fashion house has introduced its first-ever pair of high-end headphones, priced at $15,000. The accessory is the result of a collaboration with Ateliers Horizons, the brand’s exclusive division dedicated to bespoke art objects and special commissions, as reported by Hypebeast.

Crafted with jewelry-like precision, the headphones draw design inspiration from the iconic Kelly bag, featuring the same metal accents and hand-stitched premium saddle leather. Each pair is both a piece of audio equipment and a work of applied art.

With production expected to be extremely limited, the headphones are poised to become not only a stylish gadget but also a collectible item. This move marks part of Hermès’ new strategy to expand into the luxury personal technology market.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram