Legendary Black Sabbath frontman Ozzy Osbourne has once again shocked fans — this time by selling his actual DNA for £335 per can of iced tea. And yes, it's already sold out.
The bizarre limited-edition drop is part of a collaboration with American beverage company Liquid Death. Dubbed Infinite Ozzy, the collection includes just 10 exclusive cans — each containing traces of Ozzy’s saliva, and therefore, his real DNA. Every can also features the personal signature of the "Prince of Darkness" himself.
The company is marketing the product with tongue firmly in cheek, using the slogan: “Ozzy Osbourne is 1 of 1. But we're selling his actual DNA so you can recycle him forever.”
In a hilariously over-the-top promo video, Ozzy is seen sipping the tea, crushing the can with his bare hands, and then sealing it in a container. A dramatic voiceover proclaims: “There will never be another Ozzy Osbourne… unless you have his actual DNA. Introducing ‘Infinitely Recyclable Ozzy’ by Liquid Death.”
The ad ends with a skit featuring a young version of Ozzy performing at a child’s birthday party — and horrifying the kids by biting the head off a toy bat, a cheeky nod to his infamous 1982 stage incident.
“Just imagine bringing back early-’80s Ozzy. He could mow your lawn, play kids’ parties — anything you want,” the voiceover continues.
According to Liquid Death, all 10 cans have already sold out, with each one hermetically sealed “to preserve the DNA.”
Never one to shy away from shock value, Ozzy added his own statement to the press release: “Clone me, you b******s!”
The original Osbourne, however, is still very much alive — and preparing for his farewell concert Back To The Beginning, scheduled for July 5.
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