• Women Beyond the Mold: Sarah Burton Reimagines Givenchy in New Campaign

  Givenchy has unveiled its Fall/Winter 2026 women’s campaign, bringing creative director Sarah Burton’s new vision for the house to life. Shot in Croatia, the campaign was photographed by iconic photographer Juergen Teller...

• Matthieu Blazy Helped Make Chanel the Most Popular Brand on The RealReal

  According to The RealReal’s 2026 Luxury Resale Report, Chanel topped the list of the platform’s most in-demand brands. A major driving force behind the breakthrough was Matthieu Blazy: his highly sought-after collections for the fashion house, which he joined in late 2024, have made a major impact both online and offline. Searches for the creative director’s name on the site surged by a staggering 10,967 percent over the past year, Robb Report reports...

• Adidas Launches Soccer Collection for Dogs and Cats

  Adidas has expanded its lifestyle line with the launch of the FC Collection for Pets 2026–27, created specifically for pets. Now dogs and cats can head out for walks wearing miniature soccer kits representing their favorite clubs...

• Why Millennials and Gen Z Fell in Love with 1-Carat Diamond Rings

  Demand for classic diamond solitaires is experiencing a massive boom — and it's about far more than just marriage proposals...

• From Miu Miu to Dior: Why Luxury Brands Are Betting on "Intellectual Influencers"

  As the younger generation grows increasingly disillusioned with traditional influencers and AI-generated content, fashion houses are turning to writers, thinkers, and literary culture in search of a new level of authority, reports the FT...

• BORN FROM CULTURE | ARMENIA: How Armenia Joined the Global Instagram Trend and Captured the Attention of Viewers

  Armenia has joined the global visual trend Born From Culture, bringing together a traditional dance, authentic national costumes and some of the country’s most iconic locations with contemporary pop culture and Future’s “Mask Off”...

• Chanel’s Triumph and Massimo Dutti’s Unexpected Breakthrough: Lyst Index of Hottest Brands Released

  The Lyst platform has published its ranking of the most popular fashion brands and products for the second quarter of 2026, highlighting the triumph of French classics, sportswear, and unexpected breakthroughs from the mass market...

• Celebrity-Favorite Bridal Brand Lands in Scandal Over "Diabolical" Dresses

  A New York-based bridal brand popular among celebrities and influencers, Undone by Kate, has found itself at the epicenter of a massive social media backlash after brides widely shared stories of disastrous fittings and atrocious dress quality...

In the world of high jewelry, the spotlight has traditionally been on the size, sparkle, or value of diamonds. But a new trend is shifting the focus — favoring meaning over showiness. Collections are becoming more personal, thoughtful, and emotional. This is exactly what Lirya, the latest haute joaillerie collection from Boghossian, embodies.

Lirya: When Color Speaks Louder Than Diamonds

The collection premiered at the TEFAF fair in New York and was subsequently showcased in Boghossian boutiques in Geneva and London. At its core is a delicate balance—not only in design but in the stories told by the stones themselves. Aquamarine and moonstone, rubellite and green tourmaline, sapphire and kunzite — pairings that might seem unexpected at first glance, yet in Boghossian’s hands, work flawlessly.

What sets Lirya apart is its break from tradition. Instead of centering the design around a single diamond, the focus is on colored gemstones from the start. This approach creates pieces that feel airy, modern, and surprisingly natural.

Minimalism as Philosophy

Jewelry settings are kept minimal to avoid obstructing light or color. Each stone is treated as a standalone masterpiece, given room to fully “sing” in its brilliance.

Standout pieces include earrings featuring aquamarine, yellow beryl, and diamonds, as well as a necklace adorned with an array of colorful stones reminiscent of a painting. Other designs combine tourmaline with paraiba tourmaline, and aquamarine with moonstone and diamonds, creating a cool, serene palette. A set pairing kunzite with pink sapphire reinterprets the classic chandelier form with a refined touch.

Tradition, Reimagined

Color isn’t new to Boghossian’s work. The house has long been known for bold experimentation and a sophisticated “East meets West” style. Yet Lirya marks a mature continuation of their philosophy: honoring tradition without being confined by it.

For collectors seeking something both understated and daring, elegant yet unconventional, Lirya is a true gem. When craftsmanship is flawless and the play of color is meticulously calibrated, diamonds aren’t necessary to shine brilliantly.

A Legacy of Craftsmanship

Boghossian traces its roots back to 1868, when Ovannes Boghossian opened his workshop in Mardin — a historic crossroads of East and West trade routes. Despite many relocations — from Mardin to Aleppo, then Beirut, and finally Geneva by the late 20th century — the family business flourished.

Today, the sixth generation leads the brand: Albert Boghossian, along with his cousins Ralph and Roberto, and daughter Dalia, continue to grow the house in Geneva. Beyond the flagship boutique on Rue du Rhône, salons are open in London (Old Bond Street), New York, Hong Kong, and Monaco.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram