• Billionaires Are Trying to Cheat Death — but a Physicist Calls Their Efforts a ‘Waste of Time’

  Tech billionaires who dream of living forever may literally be wasting their time. That is the view of British physicist Jim Al-Khalili, who believes that instead of engaging in an endless race to extend human life, it is far more important to learn how to appreciate the time we have already been given, The Guardian reports...

• What It’s Like Dating a Billionaire: Luxury, Private Jets and a Very Strange Rule Before Sex

  What happens when an ordinary woman meets a billionaire? The answer might seem obvious: private jets, luxurious homes, exotic trips, a personal chef and a life free from financial worries. But writer Louise O’Neill discovered firsthand that even the most attractive and wealthy man cannot buy something money simply cannot provide — genuine chemistry between two people...

• Carrots in the Washing Machine: Influencer’s Bizarre Hack Leaves the Internet Furious

  Winnipeg influencer Heather Barnes has become the subject of heated online debate after revealing that she washes her carrots in a washing machine...

• “Non-Aggressive Contact Between Oral Cavities”: Oxford Scientists Explain What a Kiss Is

  You might think everyone knows what a kiss is. Yet two scientists from the University of Oxford had to come up with a precise scientific definition of this romantic gesture — and were rewarded with an Ig Nobel Prize, given for research that first makes people laugh and then makes them think...

• “I Even Thoroughly Washed My Butt”: Manhattan Man Fired 2.5 Hours Into New Job Over “Hygiene Issues”

  Thirty-five-year-old Manhattan resident Chris Smalls revealed in a viral Reddit post that he was fired just two and a half hours after starting a new job. His bosses reportedly cited “hygiene issues” as the reason, according to the NYP...

• 44 Million Views and Hundreds of Thousands of Fans: Birmingham Couple’s Ordinary Dinner Routine Takes Social Media by Storm

  Dawn Emmett and Neil Haycock have become social media stars thanks to what seems like the most ordinary of household rituals: every evening, Neil cooks dinner for his fiancée. Their videos have already racked up more than 44 million views...

• Nannies for the Ultra-Rich Are Becoming a New Elite Profession — With Salaries Reaching $200,000

  She works at least 12 hours a day, seven days a week — but then gets an entire week off. Her annual salary can reach $200,000, which, when calculated hourly, can rival the earnings of an employee at a major investment fund, according to The Economist...

• Mafia Boss John Gotti’s Grandson Marries ‘Snitch’ Just Two Days Before Prison

  The grandson of notorious Mafia boss John Gotti married his fiancée just two days before reporting to federal prison — and his bride was a woman who had previously accused him of choking her during an argument over an alleged affair. His attorney confirmed the marriage to the New York Post..

Expensive designer items are no longer a guarantee of elite status. Fashion experts told the Daily Mail which brands embody “quiet luxury” — the understated labels preferred by the wealthiest one percent.

The concept of quiet luxury has gone viral on TikTok, with influencers debating which brands truly signal wealth. Content creator Emily Rose has repeatedly pointed out that famous labels like Louis Vuitton and Dior do not necessarily indicate affluence, while Zegna, Tom Ford, and Yves Saint Laurent represent “wealthy,” and Loro Piana is “very wealthy.”

The trend gained mainstream attention thanks to HBO’s Succession: the Roy family characters wore high-end, logo-free pieces, setting a new standard for understated opulence.

Today, “everyday wealth” can be spotted in subtle details: luxury hair clips by Emi Jay, regular manicures, and clothing without visible logos. Italian label Loro Piana, part of the LVMH portfolio, is known for $875 white T-shirts and $1,400 shirts — consistently topping quiet luxury lists.

Antonio Bolognese, owner of Capitol Hill Clothiers in Washington, who tailors custom suits for ultra-wealthy clients, notes: “An expensive brand doesn’t automatically mean the piece is worn by a real millionaire. True luxury is revealed in the fit, the fabric, and the craftsmanship.”

These clients are willing to spend tens of thousands of dollars on a seasonal wardrobe without caring about logos. What matters is fabric quality, tailoring skill, and a flawless fit.

Stylists highlight the following brands as favorites among high-net-worth clients: Brunello Cucinelli, Totême, Hermès, The Row, Issey Miyake, Comme des Garçons, Rick Owens, Maison Margiela.

Brands “not considered quiet luxury” and more popular among celebrities include: Louis Vuitton, Dior, Balenciaga, Michael Kors, Coach, and Celine.

Kay Sides, founder of Roam and Hatch, explains: “A truly luxurious wardrobe rarely consists of pieces with large logos. It’s a harmonious mix of basic, high-quality items and a few standout investment pieces.”

Quiet luxury isn’t about showing off — it’s about perfect fit, premium materials, and a sense of style that only those who truly belong to the elite can recognize.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram