After his bold, statement-making silhouettes at Balenciaga, Demna takes a strikingly different approach in his second collection for Gucci. Pre-Fall 2026 draws inspiration from the ’90s and Tom Ford’s era, showcased on a bare runway with dramatic lighting that casts sharp shadows.

American model Alex Consani opens the lookbook in a pale pink tailored suit, pairing a fitted blazer with ultra-slim trousers. The collection continues with sharply cut, classic ensembles for both men and women, accented by understated denim and turtleneck pieces.


Demna emphasizes casual, almost “basic” Gucci elements. The lineup features long suede and leather coats, biker jackets with the brand’s signature red-green stripes, and minimalist blousons. Men’s looks favor simple tanks, contrasting with the oversized XL tees that previously defined Demna’s approach.


Classic Gucci patterns, including florals, are presented with restraint. Lightweight dresses feature vintage prints from the ’70s and ’80s, while a men’s satin robe is adorned with a burgundy tie-inspired motif.


Animal motifs, including snake and leopard prints, appear throughout, alongside luxurious furs such as a voluminous white coat seamlessly paired with neutral outfits.


Leather accessories and footwear remain central. Pointed-toe designs with signature hardware appear on ballet flats, shoes, and mules. Handbags range from ultra-mini styles like the Jackie 1961 and Ophidia to spacious travel-ready models, completing the refined yet contemporary Gucci vision.


Follow NEWS.am STYLE on Facebook, Twitter and Instagram
23:01, October 9
Why Do Billionaires Have So Many Children If They Aren’t Prepared to Raise Them Themselves?22:21, October 9
Silicon Valley Billionaires Want to Reverse Aging: First Human Trial Offers Encouraging Signs21:18, October 9
A Taste of Argentina in the Heart of Yerevan: The Embassy Introduces Wines Worth Discovering20:30, October 9
Armenia’s ‘Symphony of Stones’ Transformed Into a Fantasy World by 3D Artist19:29, October 9
Billionaire Michael Dell’s Wife Sparks Social Media Frenzy Over Her Appearance, With Some Comparing Her to a ‘Plastic Doll’16:26, October 9
Diet Soda or Water: Study Reveals Which Drink Is More Effective for Weight Loss15:37, October 9
Michael Jackson’s ‘Thriller’ Jacket Could Fetch $10 Million at Auction15:12, October 9
Kanye West Could Pocket $20 Million for Canceled St. Petersburg Concerts14:33, October 9
Kim Kardashian Wears Elizabeth Taylor’s Iconic $74,500 Cape in New All’s Fair Season14:14, October 9
Mark Zuckerberg’s Sister Goes Viral for Her Eerie Resemblance to the Facebook Founder13:20, October 9
Nine Months Without Sex and Kobe Bryant as a Rival: Michael Douglas Reveals Secrets of His Romance with Catherine Zeta-Jones12:40, October 9
Steven Spielberg to Make Film About Mobster Sammy Gravano, the Man Who Betrayed John Gotti