• Matthieu Blazy Helped Make Chanel the Most Popular Brand on The RealReal

  According to The RealReal’s 2026 Luxury Resale Report, Chanel topped the list of the platform’s most in-demand brands. A major driving force behind the breakthrough was Matthieu Blazy: his highly sought-after collections for the fashion house, which he joined in late 2024, have made a major impact both online and offline. Searches for the creative director’s name on the site surged by a staggering 10,967 percent over the past year, Robb Report reports...

• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Fashionable Sneakers, Loud Controversy: On Sued Over Squeaky Cloudmonster Shoes

  A federal judge in Oregon has dismissed a class-action lawsuit against Swiss sportswear brand On Holding over allegedly squeaky Cloudmonster sneakers, WWD reports...

• Why Millennials and Gen Z Fell in Love with 1-Carat Diamond Rings

  Demand for classic diamond solitaires is experiencing a massive boom — and it's about far more than just marriage proposals...

• From Miu Miu to Dior: Why Luxury Brands Are Betting on "Intellectual Influencers"

  As the younger generation grows increasingly disillusioned with traditional influencers and AI-generated content, fashion houses are turning to writers, thinkers, and literary culture in search of a new level of authority, reports the FT...

• BORN FROM CULTURE | ARMENIA: How Armenia Joined the Global Instagram Trend and Captured the Attention of Viewers

  Armenia has joined the global visual trend Born From Culture, bringing together a traditional dance, authentic national costumes and some of the country’s most iconic locations with contemporary pop culture and Future’s “Mask Off”...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

A new trend in wedding fashion has the internet divided: luxury Birkenstocks for brides. The high-end collection is a collaboration between the iconic footwear brand and wedding dress designer Danielle Frankel, reports The Post.

For those unwilling to choose between style and comfort, the entry-level pairs start at $1,300, while exclusive custom designs can cost up to $3,500. Grooms aren’t left out either — black Birkenstocks are available for $1,200.

The launch caused a frenzy on social media. Some users were quick to reject the idea: “No, I don’t want to see the groom’s toes at the wedding,” wrote one. Another asked, “Am I the only one not impressed by these sandals?”

Others embraced the concept enthusiastically. Sydney-based wedding stylist Alarna Hope noted that many couples today are opting for less traditional footwear, especially for micro-weddings and outdoor ceremonies. However, she doubts that bridal Birkenstocks will become a lasting trend. “Yes, they look stunning on the runway, but in real life it doesn’t always work. The best setting for these sandals is a beach wedding. They’re originally designed for walking outdoors, on sand,” she said.

Hope also highlighted the collection’s steep price tag. “You can find comfortable, beautiful wedding shoes for far less — ones you can wear all day and dance the night away.”

Follow NEWS.am STYLE on Facebook, Twitter and Instagram