• Once Upon a Time in Prada: The Fashion House Turns Its New Campaign into a Disney Fairy Tale

  Prada invites us into a fairy tale where designer accessories replace glass slippers, and Sadie Sink and Maya Hawke take the place of animated princesses...

• Lamborghini on Your Shoulders: Balenciaga Unveils a $9,500 Jacket and a Baseball Cap That Costs as Much as a Plane Ticket

  Balenciaga and Automobili Lamborghini have teamed up once again, unveiling a limited-edition clothing collection inspired by the new Fenomeno hybrid supercar. The lineup includes a leather biker jacket, hoodies, T-shirts and baseball caps, all featuring the two brands’ logos and price tags comparable to those of a used car...

• Dolce&Gabbana and Mytheresa Unveil Luxurious Christmas 2026 Collection

  The collection features sculptural mini dresses, floor-length evening gowns, flowing skirts and pajama-style sets. Sheer chiffon, sparkling sequins, metallic accents and star motifs create an atmosphere of theatrical glamour synonymous with Dolce&Gabbana...

• “Fashion Can Be a Way to Introduce Armenia to the World”: Stella Manferdini, Fashion Editor at Harper’s Bazaar Italia and ELLE Italia

  A week has passed since Yerevan Fashion Week 2026 came to a close. The event offered several days of opportunities not only to discover the work of Armenian designers, but also to see the local fashion scene through the eyes of international industry professionals....

• Naked Corsets Take Over the Red Carpet: Which Stars Turned Nudity Into Art — and Who Went Too Far?

  The naked body has become fashion’s hottest accessory of 2026. Heidi Klum, Zendaya, Kim Kardashian and other celebrities are stepping out in unconventional corsets that mimic bare breasts and the contours of the human body. While some transform these provocative designs into works of art, others risk crossing the line into excessive exposure...

• Chanel, Gucci and Burberry Under Fire: What Luxury Brands Have Been Hiding From Consumers

  Luxury brands have long destroyed unsold goods to preserve exclusivity and prevent their collections from losing value. Now, the European Union is trying to put an end to the practice...

• At the Crossroads of Ambition and Commerce: A Look at Yerevan Fashion Week 2026 Against the Backdrop of Global Fashion

  Yet behind the polished visuals lies a more practical question: what does Armenian fashion represent today? How independent is it, where has it genuinely moved forward, and in which areas does it continue to follow established international trends...

• Zuhair Murad Softens His Signature Glamour With Mediterranean Mood, Fringe and a Marilyn Monroe-Inspired Dress

  Zuhair Murad took a step away from his signature evening glamour with a lighter, more relaxed ready-to-wear collection for spring...

During fashion week, there comes a moment when you watch a crowd of photographers scrambling to capture a very thin model in an outdated outfit — or see Priscilla Chan, alongside her husband, Meta founder Mark Zuckerberg, walking into the Prada show in a €11,500 ($13,000) shearling coat you once dreamed of owning if you ever became a multimillionaire — and you can’t help but ask: who is this really for?

Fashion has never been more omnipresent, yet less accessible. It has become as ubiquitous as pop music, with live-streamed runway shows and the competitive race to dress celebrities turning into a kind of spectator sport, CNN reports.

By tailoring their output to platforms like TikTok and Instagram — where fashion VP Eva Chen wields influence comparable to Anna Wintour’s — brands have cultivated generations of savvy observers, ready to dissect every move. Gucci’s recent show, for instance, sparked days of debate about what was brilliant and what was over-the-top.

At the same time, prices have skyrocketed. A Chanel bag rose from $5,800 in 2019 to $10,800 in 2024, and the Spring 2025 Versace collection — praised as an alternative to the quiet luxury trend — includes dresses costing tens of thousands of dollars. The products that digital marketing pushes are often out of reach for most people talking about them online.

This paradox was on full display at Prada. While the collection explored layered outfits reflecting the speed of modern womanhood, billionaires in the front row created an unavoidable distraction. The lineup featured 15 models walking four times each, presenting 60 looks — a mix of previous ensembles with pieces added or removed — all in a tightly curated narrative about contemporary femininity.

Zuckerberg and Chan in the front row drew attention, prompting questions: what are these billionaires doing at a luxury fashion biennale? Forbes reports that Zuckerberg’s fortune surged from $72 billion to $177 billion in the same period Chanel bags nearly doubled in price. At a certain point, the ultra-wealthy need new ways to spend their money — as Jeff Bezos and Lauren Sánchez Bezos demonstrated earlier this year. Fashion has become the playground of America’s tech elite, susceptible to Prada’s allure just like anyone else.

Miuccia Prada herself makes no illusions: “We design for the wealthy. We are talking about expensive clothes, dressing rich people. You have to be aware of that.”

Meanwhile, designers like Glenn Martens of Diesel embrace the democratization of social media. He understands that many online critics lack fashion expertise, yet still uses digital engagement to reinforce Diesel’s lifestyle narrative.

Other creatives — including Maria Grazia Chiuri (Fendi), Simone Bellotti (Jil Sander), and Meryll Rogge (Marni) — focus on real clients rather than Instagram-ready spectacle. Rogge’s Marni debut drew inspiration from the late ’90s and early 2000s, while Bellotti experimented with upholstery fabrics and cuts, creating wearable, long-lasting pieces rather than flashy social-media shows.

Luxury brands continue to walk a fine line between wearable art and elite display. Louise Trotter at Bottega Veneta reminded audiences that some fashion is theater for penthouses, palazzos, and Art Basel parties, not everyday life. Meanwhile, Armani under Silvana Armani offered approachable elegance with bold accents — striped wool coats, quilted trousers, and beaded jackets — making everyone, from multimillionaires to students hunting bargains on TheRealReal, feel like the owner of a private jet.

Today, fashion week is a paradox: hyper-visible, endlessly discussed online, and financially inaccessible. Perhaps it is this tension — between artistic ambition, social scrutiny, and billionaire indulgence — that makes contemporary fashion so compelling.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram