• At the Crossroads of Ambition and Commerce: A Look at Yerevan Fashion Week 2026 Against the Backdrop of Global Fashion

  Yet behind the polished visuals lies a more practical question: what does Armenian fashion represent today? How independent is it, where has it genuinely moved forward, and in which areas does it continue to follow established international trends...

• Zuhair Murad Softens His Signature Glamour With Mediterranean Mood, Fringe and a Marilyn Monroe-Inspired Dress

  Zuhair Murad took a step away from his signature evening glamour with a lighter, more relaxed ready-to-wear collection for spring...

• Matthieu Blazy Stages a Triumphant Spectacle for Chanel: Coco Chanel, Tweed and a Touch of Attitude

  A year ago, Matthieu Blazy made his debut on the Chanel runway, opening a new chapter in the history of the legendary fashion house. Now, 12 months later, he returned to the Grand Palais as a true triumphalist, presenting his Spring/Summer 2027 collection — both a love letter to Coco Chanel and a confident statement about the future...

• Elie Saab Revives His Iconic 2000s Aesthetic — and Teases a Major H&M Collaboration

  It was an Elie Saab gown worn by Halle Berry on the red carpet at the 2002 Oscars that went down in fashion history and helped turn the Lebanese designer into a global name. Now Saab is returning to the aesthetic that made him an icon in the early 2000s...

• Miu Miu and New Balance Team Up Again: Paris Gets a Glimpse of the Sneakers of the Future

  Miu Miu unveiled two new collaborations at Paris Fashion Week. The fifth year of its partnership with New Balance brought the debut of a new version of the RC150 — a reimagined sneaker inspired by racing footwear...

• Dita Von Teese Takes Paris by Storm: Christian Louboutin Turns Iconic Shoes Into a Theatrical Spectacle

  Christian Louboutin has once again transformed a footwear presentation into a spectacular theatrical production. Dita Von Teese took center stage at the presentation of his Spring 2027 collection at Paris’s Théâtre du Châtelet, with Cynthia Erivo, Elizabeth Debicki, Jaden Smith, Jean Paul Gaultier, Heidi Klum and Daphne Guinness among the guests, according to WWD...

• Valentino Spring/Summer 2027: Fashion as an Endless Possibility

  Paris’ Bibliothèque Sainte-Geneviève was transformed for one evening into the setting for one of Valentino’s most striking shows. Creative director Alessandro Michele asked guests to bring books to donate, while naming the Spring/Summer 2027 collection “Antibiblioteca.”..

• Hermès SS27: Luxury You Can Breathe In — Nadège Vanhee-Cybulski Unveils an Airy Collection

  What should a wardrobe look like in a world where summers are getting hotter? For Hermès artistic director of women’s collections Nadège Vanhee-Cybulski, the answer is obvious: it needs to become lighter. For Spring/Summer 2027, the designer made air the star of the collection, transforming even the French house’s iconic leather into an almost weightless material...

Get ready for the comeback of wearable tech and a new chapter in the evolving relationship between fashion and technology. In the heart of Manhattan’s Fifth Avenue shopping corridor—stretching from Bergdorf Goodman, Louis Vuitton, and Tiffany & Co. to Saks Fifth Avenue, past Prada and Dolce & Gabbana, and alongside Harry Winston—Meta has unveiled a 15,000-square-foot flagship store.

Multi-level, featuring a 40-frame eyewear display at the entrance, several full-length mirrors, and even a mini café on the second floor, the space looks like a typical high-end retail store—but with one notable twist: the door carries no clothing, jewelry, or watch brand. It’s Meta. Yes, the same company behind Facebook, Instagram, and WhatsApp.

Just a month after Mark Zuckerberg made headlines sitting front row at a Prada runway show, Meta signed a 10-year lease for the space, turning what was originally a temporary pop-up into a permanent Fifth Avenue destination. The love affair between fashion and tech—which has flared intermittently since 2015—is entering a bold new phase.

The Third Wave of Fashion-Tech

“When technology goes mainstream, it starts integrating into pop culture,” says Venky Ganesan, partner at Menlo Ventures. “And nothing is more culturally resonant than high fashion.”

Tech expert and venture capitalist Scott Galloway calls it “value swapping”: “Tech has too much money and not enough ‘cool.’ Fashion has too much ‘cool’ and not enough money. This is the perfect exchange.”

The wearable comeback is centered on Meta’s smart glasses, developed in partnership with EssilorLuxottica, blending tech features into classic Oakley and Ray-Ban frames. Unlike Meta’s struggles in the metaverse, the glasses have been a surprise hit: EssilorLuxottica reports over seven million pairs sold last year—three times the combined sales of 2023 and 2024.

McKinsey’s 2025 State of Fashion report predicts smart glasses will “rewrite the rules for wearables in 2026,” with sales potentially quadrupling. Rumors suggest Meta may also introduce Prada frames, joining other tech-fashion collaborations like Google with Kering brands (Saint Laurent, Gucci, Balenciaga), Gentle Monster, and Warby Parker.

A Retail Space as Experience

The Fifth Avenue Meta Lab features a skateboarding theme and Buddies Coffee Roasters on-site. The store isn’t just about selling glasses—it’s designed to “humanize” a company recently in headlines for 700 layoffs and lawsuits over algorithmic addiction.

Visitors can try on frames, customize cases, and spend time in the café—a tactile, human experience connecting technology with daily life. On a recent Tuesday afternoon, the store was bustling: couples carrying Louis Vuitton orange bags, Fashion Institute of Technology students, an elderly man asking Meta AI about the Dow Jones, and a Mexican family awaiting personalized eyewear all mingled, creating a lively fusion of tech, fashion, and community.

Fashion as Signal

“Ultimately, fashion is about aesthetics and beauty—but also signals,” says Ganesan. “Smart glasses, a Fifth Avenue store, an appearance at the Met Gala—they tell the world: we’re here. We’re meeting you where you are.”

Meta is leveraging the store as a strategic platform to strengthen ties with culture, technology, and fashion, marking a bold new phase in the convergence of Silicon Valley and haute couture.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram