A new international study suggests that insecurity in romantic relationships may directly drive people’s desire for wealth, status, and luxury goods.
The research, published in the Journal of Personality and Social Psychology, combined six separate studies involving 4,456 participants from the United States, United Kingdom, Canada, South Africa, and Poland.
At the centre of the findings is the concept of “attachment anxiety” — a psychological state in which individuals fear rejection, abandonment, or not being sufficiently valued in close relationships.
Researchers found that people with higher levels of attachment anxiety are more likely to pursue symbols of high social status, including luxury cars, expensive homes, and other markers of success. This effect becomes even stronger when individuals perceive competition from potential rivals.
According to the authors, the key driver is not materialism itself, but social insecurity — a persistent fear of being “less than others.” This leads people to engage in constant comparison and to compensate for emotional insecurity through displays of status and achievement.
The study also found that attachment anxiety is linked not just to general ambition, but to more competitive and dominance-oriented behaviours, rather than healthy achievement motivation. Interestingly, this relationship was not fully explained by materialism or general competitiveness alone.
In experimental parts of the research, participants were prompted to recall emotionally stressful relationship experiences. After doing so, they showed a stronger preference for high-status options when choosing cars and housing.
When researchers manipulated levels of perceived competition, the effect either intensified or weakened — but only when it came to luxury or status-related choices.
The authors concluded that the pursuit of status may function as a psychological coping mechanism, helping individuals manage feelings of insecurity and perceived threat in their personal relationships.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
19:10, November 6
Jane Birkin’s Personal Hermès Bag, Complete with Her Signature and Handwritten Message, Heads to Auction16:23, November 6
“An Insult to My Culture”: Italian Chef Fired for Refusing to Put Pineapple on Pizza15:19, November 6
Diamonds Lose Out to Hermès Bags as Brides Rethink the Engagement Ring14:33, November 6
Kim Kardashian Gets “High” and Decides to Buy Her Neighbor’s Mansion14:19, November 6
Kylie Jenner Kisses Sister Kendall on the Lips in Front of Everyone, Leaving Fans Stunned13:26, November 6
Kourtney Kardashian Shuts Down Rumors of Split from Travis Barker12:46, November 6
Madonna’s Daughter Lourdes Leon Strips Down for New Single in Provocative Photoshoot12:16, November 6
Stallone Reveals How His Long-Running Feud with Schwarzenegger Finally Ended — Politics Changed Everything11:39, November 6
Met Gala 2027: New Theme Sparks Backlash Following John Galliano Exhibition Controversy11:17, November 6
Kanye West’s Family Reunion: North Stuns in Gothic Look as Bianca Censori Flaunts Daring Bodysuit10:30, November 6
A Multi-Million-Pound Sex Scandal: Russell Brand Could Lose Everything After Guilty Verdict23:01, November 5
“The Models’ Bodies Don’t Even Look Real”: Fashion Brand Accused of Using AI to Alter Models’ Figures, Sparking Online Outrage