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World-famous chess grandmaster Levon Aronian has shared a short video on his social media pages, where he is seen playing chess with Armen Pogossian, co-owner of Pogossian Luxury Brand House.

The video shows Aronian and Pogossian playing chess, alongside a tasting of the royal brandy Jardins d’Arménie and ongoing conversation.

Aronian notes in the video caption: Representing Armenia on the world stage has always been a source of pride for me, and I feel a similar sense of honor with this brand. It is a great pleasure for me when the Jardins d’Arménie brand is mentioned alongside my name. For me, it embodies the beauty of my country, our nation, and the Ararat Valley. I am thrilled to be part of this journey, lending my name to a luxury brand that celebrates our heritage and introduces Armenia’s artistry to the world.

While there has been no official announcement, the post hints at a possible collaboration, with Aronian potentially taking on the role of brand ambassador for Jardins d’Arménie.

The full video can be viewed below.

Посмотреть эту публикацию в Instagram

Публикация от Levon Aronian (@levonaronian)

Jardins d’Arménie recently entered the international market, launching in Monaco in the presence of H.S.H. Prince Albert II and other high-level guests. It was also featured during Paris Fashion Week at the Opéra Garnier, as part of the Armenian collection THE MUSE, powered by Jardins d’Arménie, where the brand was presented as its creative muse.

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