• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

• Gray Suit and Unbuttoned Shirt: Why Killer Luigi Mangione’s Wardrobe Became New York’s Biggest Fashion Show

  High-profile trials have captured public attention for over 130 years, and throughout history, the public has scrutinized defendants' outfits with equal fervor. Another confirmation of this is Luigi Mangione, whose courtroom appearances sparked a fierce reaction not only in legal circles but also in the fashion world, writes WWD...

• Gucci Breaks the Main Taboo of the Luxury Industry: Why the Fashion House Is Lowering Prices

  In the world of haute couture, it is customary to believe that luxury is immune to the laws of conventional business. While mass manufacturers fight for customers through cost optimization and dumping, luxury brands have always survived on pure creativity, exclusivity, and continuous price hikes, writes FT...

• "Feces" in Trend: How the Brand That Mocked High Fashion Became Its Favorite Enfant Terrible

  Today, it is a relatively young but incredibly popular fashion house experiencing its finest hour, writes The Salon...

• Chanel’s Triumph and Massimo Dutti’s Unexpected Breakthrough: Lyst Index of Hottest Brands Released

  The Lyst platform has published its ranking of the most popular fashion brands and products for the second quarter of 2026, highlighting the triumph of French classics, sportswear, and unexpected breakthroughs from the mass market...

• From Isadora Duncan's Scarf to "Zara Death Pants": How Fashion Is Trying to Kill Us Again

  "Caveat emptor" (buyer beware) is one of the oldest principles of law. Today, it has become as relevant as ever, all thanks to a pair of wide-leg £25.99 trousers from Zara...

Can artificial intelligence ever create a haute couture collection? Schiaparelli’s Creative Director, Daniel Roseberry, kicked off Paris Haute Couture Week with a show designed to prove that anything a computer mind can do, he can do better.

Described as a deep dive into the abyss, the collection was packed with runway experiments: from a latex jacket featuring inflatable tentacles to molded silicone bustiers resembling jelly and dresses pulsating with light, WWD reports.

Roseberry is a fashion purist. He is one of the rare designers today who still hand-draws every single sketch, yet even he feels the winds of change.

The Clash of Digital and Handmade

Roseberry clearly holds ambivalent feelings toward computer-aided apparel design, but he has never been afraid to take risks. This season, he went head-to-head with the paradox of creating made-to-measure clothing in the digital era, blending traditional couture techniques with the most unexpected materials—ranging from latex and silicone to dried flowers, sea shells, and fish scales. "It's about surrendering to what's happening today, surrendering to this unknown. The digital part and the handmade—that’s the collision happening in couture right now, and it’s incredibly fascinating to watch," he explained.

With its extreme shapes, jelly-like textures, and bizarre mutations (such as the flesh-toned silicone gills on the models' backs), this collection engaged in a direct dialogue with the era of deepfakes, body modification, and radical red-carpet statements.

Glossy, molded jackets and corsets appeared as rigid and futuristic as the Allen Jones anatomical corset Kim Kardashian famously wore to the Met Gala. Latex gowns quivered, hugging every contour of the body. A subtle atmosphere of menace lingered even within the softest looks—such as a pastel pink prom dress embroidered with pearls, worn by model Amelia Gray.

Surrealism Without Algorithms

Admittedly, Roseberry's sources of inspiration bordered on the eerie. His color palette was drawn from the unsettling imagery of artist Matthew Barney's Cremaster Cycle films, while the garment fabrication techniques were developed in partnership with a Parisian guild of artisans who specialize in manufacturing hyper-realistic silicone babies for the film industry.

The designer himself traces this unconventional approach back to the legacy of the house's founder, Elsa Schiaparelli.

"I love the extreme. After all, this is couture. Beauty here can never be one-dimensional or flat. There is always an element of subversion, a certain edge—whether it stems from animalistic motifs, body anatomy, or these nods to silicone and latex. That is the kind of beauty that inspires me."

Follow NEWS.am STYLE on Facebook, Twitter and Instagram