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While millions of fans tuned in to watch Brazil compete at the 2026 FIFA World Cup, one very special supporter stole the spotlight off the pitch. 85-year-old Grandma Izaura Demari has become a genuine social media phenomenon, turning every national team match into a haute couture fashion show.

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A post shared by Vovó Izaura Demari (@voizaurademari)

Every look from Izaura is a striking statement: dramatic hats, meticulously curated accessories, and sophisticated outfits layered in signature shades of green, yellow, blue, and white.

"Football and Elegance Go Hand in Hand"

In an interview with Correio Braziliense, the style icon praised the national team's performance and shared the philosophy behind her wardrobe: "As long as Brazil keeps winning, expect more outfits from me! I love playing with the colors of our flag, crafting elegant combinations, and showing that fashion can be a vibrant part of matchday spirit. Football and joy are the perfect match for the Brazilian people," Izaura noted.

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A post shared by Vovó Izaura Demari (@voizaurademari)

A native of the state of Paraná, Izaura has built a remarkable career in the fashion industry while shattering conventional stereotypes:

• She doesn't wear makeup, paint her nails, or dye her hair, making her natural white hair her signature trademark.

• She creates all her outfits alongside her son and stylist, Márcio Demari. Their arsenal includes a massive collection of hundreds of unique hats gathered from around the globe.

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A post shared by Vovó Izaura Demari (@voizaurademari)

From TikTok to São Paulo Fashion Week

Izaura's success stretches far beyond social media, where one of her viral TikTok videos surpassed 14 million views:

• She has already walked the runway at São Paulo Fashion Week;

• She has starred in over 80 ad campaigns and graced numerous glossy magazine covers;

• She has become a leading figurehead for the "positive aging" movement.

"At 85, I inspire people around the world. The most beautiful thing is showing that age is no barrier to dreams, creativity, and the joy of living," she added, promising to throw a grand fashion celebration if Brazil lifts its sixth World Cup title.

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