• Beyond Five-Star Hotels: How Armenia Is Redefine Luxury Travel

  This movement—dubbed experiential luxury—has propelled glamping into one of the most sought-after travel formats in recent years. With its dramatic mountains, deep canyons, and serene lakes, Armenia seamlessly aligns with this global shift, offering its own unique interpretation of modern luxury...

• Million-dollar football: Inside the ultra-premium VIP experience at the World Cup

  For those willing to shell out a pretty penny for premium access to World Cup 2026 matches, football transforms into an entirely different experience. Guests are treated to dishes prepared by chefs, a sophisticated open bar, exclusive merchandise shops, and seats positioned literally just a couple of meters from the players...

• €1,200 sunbed: How to spend a day on Europe’s beaches without breaking the bank

  Dreaming of snagging the best sunbed on Europe’s most stunning beaches this summer? Be prepared to splurge — and book weeks in advance....

• Europe introduces jaw-dropping fines for tourists — prepare your wallet!

  Planning a summer trip to Europe? Better bring plenty of cash. Due to an influx of tourists, popular cities across the continent are imposing wild and expensive fines — ranging from hundreds to thousands of dollars — for the most unexpected offenses, reports the New York Post...

• A new icon of luxury: Cheval Blanc Maison on a private island in Dubai

  Dubai — a city long synonymous with exquisite luxury and uncompromising hedonism — welcomes a new gem to its iconic collection: Cheval Blanc Maison Dubai. For the first time in the Middle East, LVMH opens the doors of its legendary brand, bringing the dream of a perfect home to the exclusive Naïa Island, developed by Shamal Holding...

• ‘Stairway to heaven’ built in Norway fjord

  Thrill-seekers can test their courage and bravery on a “stairway to heaven.” A new "floating" staircase hanging over a Norwegian fjord is the latest—and perhaps scariest—way to appreciate the country's unparalleled natural beauty...

• Luxurious evening for the super rich: $65k for trip aboard yacht, with rare LOUIS XIII brandy, Petrossian Caviar

  A luxurious evening for the super rich is offered by the American company Sea Table D.C. For $65,000, you'll embark on a tasting voyage with Louis XIII Rare Cask 42.1 and Petrossian Caviar aboard the stunning Cru Classé yacht...

• Airbnb lets you spend time in floating home or relax in Prince's Purple Rain House

  “Icons will transport you to worlds that have previously existed only in your imagination,” said Airbnb co-founder and CEO Brian Chesky. “As life becomes increasingly digital, we strive to bring more magic into the real world. With Icons, we've created the most extraordinary experiences on Earth...

For most people, a sunset stroll along the beach is the perfect luxury in itself. But in the world of millionaires, the rules are different, where cocktails, caviar and superyachts are merely part of the basic package. For wealthy visitors, simply relaxing on the golden sands of the Tuscan resort of Marina di Pietrasanta, near celebrity favorite Forte dei Marmi, is not quite enough. Instead, they can spend more than $1,700 a day on the front row of the exclusive Twiga Versilia beach club, renting its lavish “Tenda Imperiale.”

What Comes With Italy’s Most Expensive Beach Cabana?

The exclusive Italian beach cabana costs more than a night at some luxury hotels. And that price is only the fee for the prime beachfront spot. Everything else is charged separately — from gourmet dishes, cocktails and seafood to jars of caviar.

In return, the “Imperial Tent” can accommodate up to 10 guests and comes equipped with everything needed for a comfortable day by the sea:

• Four beds, four sun loungers, four daybeds, three chairs and a table.
• A dedicated waiter.
• Dolce & Gabbana-branded towels.
• A private safe for valuables.

Dolce & Gabbana Style and Four-Figure Bills

The Tuscan beach club is steeped in high fashion thanks to its collaboration with Dolce & Gabbana. The brand’s recognizable Banano print decorates the beach and Vesta restaurant, while an exclusive pop-up boutique operates on-site for devoted fans of the label.

Unsurprisingly, a day at the club can result in eye-watering bills. On top of the cabana rental, guests can expect to pay for:

• Cocktails costing $25 each.
• Tins of caviar priced at more than $1,000.
• A royal seafood platter for two costing around $300.

Twiga sits along a four-kilometer stretch of picturesque Marina di Pietrasanta coastline, with its golden sands awarded the prestigious 2026 Blue Flag. Guests can enjoy views of the crystal-clear sea on one side and the majestic white peaks of the Apuan Alps on the other — making it an unforgettable luxury escape for those willing to pay a premium for exclusivity and status.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram