Victoria Beckham has decided to turn her daughter Harper’s passion for beauty into a real business — and has already invested around $3 million in the future brand. That figure covers development costs alone, with the company’s first product unlikely to hit the market for another year, according to the Daily Mail.
The figure was revealed after H7B Ltd, a company founded by Victoria Beckham and Oliver Shipton, who also works with her at the successful Victoria Beckham Beauty brand, published its first financial accounts.
The name H7B is a nod to Victoria’s daughter: the first letter of Harper’s name is combined with the number 7, referring to the girl’s middle name, Seven. The company was registered in October 2024, when Harper was just 13.
The Beckham family is now preparing to launch a separate teen skincare brand called Harlo. It is expected to enter the market in the second half of next year — most likely after Harper sits her GCSE exams in May and June. She will turn 16 in July.
Harlo, however, will not become another line under Victoria Beckham Beauty. According to sources, the new brand has no connection to Victoria’s existing company and will operate as a completely independent business. That makes the millions invested a serious vote of confidence in Harper’s own entrepreneurial potential.
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