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The Anti-Trump Beauty Trend: Why Women Are Turning Away From the ‘Mar-a-Lago Face’

11:38, October 15

Since Donald Trump returned to power, Capitol Hill has undergone a full-fledged MAGA makeover. Excessive Botox, bronzed tans, plump lips and flawlessly smooth skin have become the defining features of a look dubbed the “Mar-a-Lago face.”

As the Daily Mail previously reported, Trump has long admired people who look as though they have been handpicked for a Hollywood casting call. The hyper-feminine appearance embraced by women in his inner circle has become a kind of status symbol, reflecting an attachment to traditional ideals of femininity.

According to New York-based psychologist Jordan Conrad, women in the president’s inner circle seek to emphasize traditionally feminine features. In the MAGA world, where conventional gender roles carry particular significance, this aesthetic has taken on an additional symbolic meaning.

Among the high-profile women whose appearances are widely seen as fitting this trend are Kristi Noem, Laura Loomer and Kimberly Guilfoyle.

But now, an opposing trend is gaining traction in the plastic surgery industry: the “anti-Mar-a-Lago face.” Its proponents favor subtle cosmetic enhancements that leave the face looking fresh and rested while preserving the individual’s natural features.

Dr. Melinda Lacerna Kimbrell, a plastic surgeon and owner of LA Plastic Surgery, spoke to the Daily Mail about the emerging aesthetic.

According to Kimbrell, the defining feature of the trend is a relaxed, natural appearance rather than an artificially manufactured perfection.

“Brows should maintain their natural position and movement, and the eyes should look open rather than excessively pulled tight. Cheekbones should have definition without looking overfilled, and lips should remain in proportion to the rest of the face,” the surgeon explained.

A well-defined jawline is also acceptable, she said, provided the face does not look unnaturally lifted or as though it has been carved out of stone.

The most important criterion for the “anti-Mar-a-Lago face,” however, is that a person remains recognizable.

“People should notice that someone looks rested, healthy and refreshed, rather than immediately trying to figure out which procedures they have had,” Kimbrell emphasized.

The specialist stressed that the new trend does not mean rejecting plastic surgery altogether. Instead, it reflects a growing aversion to procedures that produce conspicuous results.

“This isn’t about being against plastic surgery. It’s about rejecting surgery that announces itself. The difference lies in whether you are showcasing the work or simply enjoying its benefits,” the doctor explained.

As examples of celebrities whose appearances embody the principle of looking “refreshed but still recognizable,” Kimbrell named Emma Stone, Anne Hathaway and Lindsay Lohan. She was careful to clarify that she was not claiming any of the actresses had undergone specific cosmetic procedures.

“Their faces retain their expressiveness and individuality rather than looking frozen or molded into the same exaggerated template,” Kimbrell noted.

“Patients have become much more aware of filler migration, distorted proportions and the consequences of an approach that treats every facial feature separately without considering the overall picture,” the specialist said.

She believes the political context helped give overly artificial beauty a memorable name, while social media turned it into a cautionary tale.

“Women have watched celebrities and influencers become less and less recognizable after repeated procedures, and they don’t want to make the same mistakes,” the surgeon added.

Despite the political associations, Kimbrell emphasized that the decision to undergo plastic surgery remains deeply personal. In her experience, today’s patients want to look younger and fresher without sacrificing the features that make them unique.

“Today, the new status symbol is not obvious plastic surgery, but the kind no one can detect,” the doctor concluded.


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