Kim Kardashian has found herself at the center of a new controversy after her SKIMS brand’s $148 Christmas advent calendar was slammed on social media. Customers have described the contents as cheap junk, accusing the celebrity entrepreneur of selling products that are nowhere near worth the price.
The backlash was sparked by a viral TikTok video in which a creator unboxed all 12 gifts included in the calendar. The clip has amassed more than 45 million views. By that point, the product had already sold out and was available only through a waitlist.
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The box contained SKIMS-branded keychains, silk hair ties, hair clips, a soft stress-relief toy featuring the brand’s logo and Christmas decorations.
As the unboxing went on, the creator became increasingly frustrated.
“Kimberly, you’re really starting to piss me off right now. This is way too expensive,” she said.
Many users shared her outrage. One commenter even suggested the situation was “grounds for a lawsuit,” adding that they were not joking.
“$150 for stuff that is maybe worth $20 at most is insane,” another user complained.
Some compared the calendar’s contents to the random bits and pieces usually found between car seats, while others joked that it looked as though the brand had simply been “cleaning out Kim’s bedside table.”
Others dismissed the gifts as cheap Temu-style products and thanked the creator for helping potential buyers save their money.
A representative for Kardashian addressed the backlash in a statement to Page Six.
“We’re aware of feedback from some customers regarding the SKIMS Advent Calendar and have been listening closely. We understand that the contents of the set did not meet some customers’ expectations. We have personally reached out to everyone who purchased the calendar and offered them the choice of a full refund or SKIMS store credit to use toward other products from the brand,” the representative said.
Last year, another SKIMS release attracted widespread attention: the Ultimate Bush collection, a line of thongs featuring faux pubic hair in different shades and textures. Social media users were left stunned at the time, with some joking that they were ready to call emergency services, while others checked the calendar to make sure it wasn't April Fool’s Day.
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