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• “Fashion Can Be a Way to Introduce Armenia to the World”: Stella Manferdini, Fashion Editor at Harper’s Bazaar Italia and ELLE Italia

  A week has passed since Yerevan Fashion Week 2026 came to a close. The event offered several days of opportunities not only to discover the work of Armenian designers, but also to see the local fashion scene through the eyes of international industry professionals....

An evening event, titled Fashion Forward Initiative, was held Wednesday in Paris. 

The event organizer was Natalia Alaverdian, the Armenian fashion director for Harper’s Bazaar Russia and the creator of the A.W.A.K.E. fashion line.

The objective of this project is to find new names in fashion.  The guests at the event got familiarized with Alaverdian’s A.W.A.K.E. fashion line and interact with her.  

Famous American-Armenian television personality Kim Kardashian also attended the event, together with husband Kanye West, sister Kendall Jenner, and mother Kris Jenner.  

Sources: Spletnik, Super, Daily Mail 

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