Kanye West is known around the world by his nickname Yeezy.
But the Chinese firm Fujian Baby Network Technology Co. has apparently filed to trademark the moniker, TMZ reports citing court documents.
Though West's company obtained the copyright on 'Yeezy' to sell shoes in 2013, they relinquished it for all other clothes last year. After Fujian Baby Network Technology Co. filed to trademark 'Yeezy' for clothes, West's company sprang into action to do the same.
Unfortunately for the rapper, because Fujian Baby Network Technology Co. filed first, the trademark office has given preference to the Chinese company, which wants to use it for the term Yeezy Boost.
Think fast! Kanye West could face legal battle after Chinese clothing company files to trademark 'Yeezy'... though he retains the name for shoes
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
23:19, May 3
F1 legend Michael Schumacher’s 8 luxury watches up for auction22:08, May 3
Halle Berry passionate about her menopause, talks about it publicly21:14, May 3
New NEWS.am STYLE column: Flowers at home and beyond - How not to kill orchid and to make it bloom20:26, May 3
Wine Story: International Sauvignon Blanc Day - celebration of your favorite white wine19:43, May 3
Copenhagen’s Michelin-starred restaurants are world’s most expensive ones16:34, May 3
The Macallan, Cirque Du Soleil team up for whiskey tastings, death-defying stunts15:25, May 3
Pharrell Williams joins Tiffany & Co. to create Titan jewelry collection14:23, May 3
Kristen Stewart, Oscar Isaac to star in '80s vampire thriller13:55, May 3
Anya Taylor-Joy attends movie premiere in dress that was impossible to sit in13:17, May 3
Emily Ratajkowski, Irina Shayk shine at The King's Trust 2024 Global Gala12:23, May 3
Sofia Vergara plans to fight age by all means11:15, May 3
Britney Spears’ shocking photos raise concerns about her mental health