Kanye West is known around the world by his nickname Yeezy.
But the Chinese firm Fujian Baby Network Technology Co. has apparently filed to trademark the moniker, TMZ reports citing court documents.
Though West's company obtained the copyright on 'Yeezy' to sell shoes in 2013, they relinquished it for all other clothes last year. After Fujian Baby Network Technology Co. filed to trademark 'Yeezy' for clothes, West's company sprang into action to do the same.
Unfortunately for the rapper, because Fujian Baby Network Technology Co. filed first, the trademark office has given preference to the Chinese company, which wants to use it for the term Yeezy Boost.
Think fast! Kanye West could face legal battle after Chinese clothing company files to trademark 'Yeezy'... though he retains the name for shoes
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
20:21, September 10
Record $1.87 Billion Divorce: South Korean Tycoon Gives Ex-Wife a Third of His Empire19:30, September 10
Maison Margiela Turns Fashion Into a Psychological Thriller16:26, September 10
$28,000 Cognac Comes With Its Own Chilling Cellar: Louis XIII Unveils New Black Pearl15:43, September 10
Celine and Reebok Team Up: Iconic Freestyle Lo Sneakers Get a Luxury Makeover15:23, September 10
Lily Collins Shows Off Her Figure in a Striking Swimsuit During French Getaway14:42, September 10
Cows, Gold Mines and $1: The Crazy Offers a Billionaire Is Getting for His “Island”14:20, September 10
“Even Dog Shit Deserves More Respect”: Elon Musk Brutally Slams Film About His Life13:33, September 10
“I’m Bored With It”: 68-Year-Old Sharon Stone Reveals She Has Been Living Without Sex for Years12:40, September 10
Sydney Sweeney Goes Naked and Covers Her Intimate Areas With Footballs — Fans Go Wild12:19, September 10
“Naked Audacity”: Bianca Censori Shocks the Public Again11:38, September 10
24-Year-Old Mukbang Star Dies After Extreme Eating11:17, September 10
He Called the Mothers of His Children “Breeders”: Elon Musk’s First Wife Opens Up About Their Marriage