• Armenian Heritage in the World of Luxury: From Petrossian Caviar to a Schiaparelli Sweater

  From Petrossian black caviar and Serapian handbags made in Milan to Boghossian diamonds in Geneva, bespoke Rolls-Royces commissioned by an oil heir and jewelry favored by Hollywood stars, Armenian names have long been woven into the fabric of the luxury industry. Behind some are family empires; behind others, creations that have become part of fashion and automotive history...

• How Nare was welcomed at Zvartnots Airport after winning the Junior Eurovision Song Contest (VIDEO)

  Flowers, banners, flags, singing and dancing - this was the mood at dawn at Zvartnots Airport, where a group of fans and friends came to welcome Nare, the winner of the Junior Eurovision Song Contest 2026, representing Armenia…

• Armenia wins Junior Eurovision 2026

  The Junior Eurovision 2026 contest has ended in Malta, with Armenia's representative Nare being declared the winner with the song Boo…

• Armenia's Representative Nare's Performance at the Junior Eurovision Song Contest 2026

  The Junior Eurovision Song Contest 2026 is underway in Malta…

• LIVE: Junior Eurovision 2026 has started in Malta. Armenia will perform under the number 8

  The “Junior Eurovision” song contest is currently taking place in Malta, where Armenia is represented by Naré with the song Boo…

• “Fashion Can Be a Way to Introduce Armenia to the World”: Stella Manferdini, Fashion Editor at Harper’s Bazaar Italia and ELLE Italia

  A week has passed since Yerevan Fashion Week 2026 came to a close. The event offered several days of opportunities not only to discover the work of Armenian designers, but also to see the local fashion scene through the eyes of international industry professionals....

• At the Crossroads of Ambition and Commerce: A Look at Yerevan Fashion Week 2026 Against the Backdrop of Global Fashion

  Yet behind the polished visuals lies a more practical question: what does Armenian fashion represent today? How independent is it, where has it genuinely moved forward, and in which areas does it continue to follow established international trends...

• A Taste of Argentina in the Heart of Yerevan: The Embassy Introduces Wines Worth Discovering

  “Armenian consumers have refined palates and are thoughtful in their wine choices. That is why I believe Argentine wines are an excellent option. There is still considerable potential for further growth in this market,” he emphasized...

Forbes published a story about Yerevan, presenting it as a treasure for those who like travel for food and wine. 

“Yerevan, Armenia, is generally a safe, friendly and vibrant city with attractive architecture and rich history. Nicknamed the ‘pink city’ because of the color of volcanic tufa rock from which many buildings are constructed, this is a city where strolling allows you to see plenty,” the source noted.

Author Tom Mullen advises visiting places where you can take a walk, have a tasty food and wine…Here is the Cascade with its originality, a museum and various exhibitions, Opera Square, and singing fountains on Republic Square.

The author recommends restaurants, introduces local wine brands and producers. He advises visiting Saryan Street, where wine places are lined up one by one and the famous wine days are spent annually.

Photo: Getty, Forbes

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