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The Swiss watch brand Rolex has launched a new advertising campaign dedicated to filmmakers and storytelling. The brand was one of the sponsors of the 92nd Academy Awards.

One of the ads was dedicated to Martin Scorsese.

According to him, on his orientation day at university in New York, he was exposed to Haig Manoogian's passion for the craft of filmmaking.

“His name was Haig Manoogian, a teacher of film at Washington Square College, which is now NYU. He pushed us, cajoled us, beat us down, then built us back up again. He set a fire in our hearts, and gave me the greatest gifts of all. Much greater than technical knowledge because he inspired me to acquire my own knowledge, and to believe in myself. It’s one of the most precious gifts I ever received, and I give thanks for it every day of my life,” Scorsese said.

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