• Armenian Video in Global Cultural Trend Takes Social Media by Storm and Draws Attention From International Media

  The video BORN FROM CULTURE | ARMENIA, created as part of an international visual trend by director and cinematographer Avo Harutyunyan and the Black Flight team, surpassed one million views just one week after its release...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

• Kourtney Kardashian and Travis Barker Reveal Their Son Underwent Life-Saving Surgery Before Birth

  Kourtney Kardashian and Travis Barker have opened up for the first time about the serious pregnancy complication that required their son Rocky to undergo surgery before he was born...

• “Navasard” Armenian-Iranian Festival Celebrates Anniversary: ​​Two-Day Cultural and Culinary Celebrations Expected in Sisian

  This year, the “Navasard” Armenian-Iranian Cultural and Culinary Festival celebrates its 5th anniversary...

• The Armenian Footprint in K-pop: The Story of a Young Man from Armenia Conquering the Korean Entertainment Industry

  Geopolitically and culturally, Armenia is most familiar to global audiences through Armenian-American icons like Kim Kardashian or Cher. But while the nation remains a mystery to most Americans, a powerful movement of K-pop fans and performers is thriving inside Armenia itself, writes Grace Kao, Professor of Sociology and member of the Ethnicity, Race, and Migration program at Yale University, in an op-ed for The Korea Herald...

• Poisoner, Lover, Defender: The Horrific Death of Queen Parandzem of Syunik

  Parandzem is an Armenian queen whose death ranks among the most tragic and brutal accounts in Armenian historiography...

• Elle Arabia Names Armenia the Next Hidden Gem for Luxury Travel

  Armenia has caught the eye of one of the world's premier fashion and lifestyle publications. Elle Arabia, the Arabic edition of the iconic international magazine, featured the country on its official Instagram account, highlighting it as a "hidden luxury destination no one is talking about...

• Beyond Five-Star Hotels: How Armenia Is Redefine Luxury Travel

  This movement—dubbed experiential luxury—has propelled glamping into one of the most sought-after travel formats in recent years. With its dramatic mountains, deep canyons, and serene lakes, Armenia seamlessly aligns with this global shift, offering its own unique interpretation of modern luxury...

TV star Kim Kardashian continues to support the homeland during the difficult days for Armenia and Artsakh.

"Initiated by UCLA and UC Berkeley HRI chapters, "Holiday Backpacks for Artsakh," aims to bring holiday cheer to the children displaced by the war in Artsakh. Pack a backpack with toys, school and art supplies, personal care items, clothing and accessories, a personal note, and more, and gift it to a child displaced by the war in Artsakh. The backpacks will be distributed to students at Project Hope centers," Kim wrote.

Main photo: Stefanie Keenan/Getty Images

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