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Chanel has shown the first shot of a new ad campaign for the classic 11.12 bag, also known as the Classic Flap Bag. Filming took place in the Parisian quarter of Saint-Germain-des-Prés, including near the Café de Flore and the Castel nightclub.

Models and friends of the French fashion house - Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny, and 21-year-old Zoe Adjani, the niece of the actress Isabelle Adjani - posed for the famous duo Inez van Lamsweerde and Vinoodh Matadin, WWD reported.

The 11.12 bag is an interpretation of the 2.55, developed in the 1950s. Karl Lagerfeld made it popular.

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