• Rihanna Shines in Jewelry by Armenian Brand Yeprem in a Collaborative Video with Francis Kurkdjian for Dior

  Rihanna and Francis Kurkdjian, Creative Director of Perfume Creation at Christian Dior, have introduced the fragrance notes of the new J’adore Intense perfume, revealing the secrets behind its creation…

• Neutrogena apologizes for dropping Hayden Panettiere as she battled postpartum depression in 2015

  Neutrogena is finally apologizing to Hayden Panettiere — days after her tragic death — for axing her contract in 2015 while she was in the throes of postpartum depression, Pag Six writes...

• Tsaghkunk Restaurant & Glkhatun becomes the first Armenian restaurant included in The World’s 50 Best Discovery

  A landmark moment for Armenian gastronomy: Tsaghkunk Restaurant & Glkhatun has become the first restaurant from Armenia to be included in The World’s 50 Best Discovery, bringing international attention to the country’s evolving culinary scene...

• Jardins d'Arménie at the Monte-Carlo Television Festival: A Story of Heritage, Told Globally

  Monaco, June 2026 – Jardins d’Arménie – Royal Brandy, the flagship brand of Pogossian Luxury Brand House, had its distinguished presence at the 2026 Monte-Carlo Television Festival as Crystal Partner, bringing Armenian heritage, craftsmanship and cultural excellence to one of Monaco’s most prestigious international gatherings...

• Armen Pogossian Represents Armenia at Forbes Under 30 Summit China, Empowering the Next Generation of Global Entrepreneurs

  Armen Pogossian, Owner of Pogossian Luxury Brand House, became the first Armenian entrepreneur to appear within the Forbes Under 30 platform in China, marking a significant milestone for Armenian entrepreneurship, luxury craftsmanship, and international business representation...

• At the center of Yerevan is Azatutyun, and at the center of Azatutyun was Jazz: A Memorandum of Cooperation Signed in a Jazz-Inspired Atmosphere

  A warm Yerevan evening, jazz, signature cocktails, and Azatutyun. The premium multifunctional complex marked the beginning of yet another international partnership...

• The Woman Behind Armenia’s International Production Rise Putting Armenia on the Global Map

  Today we are speaking with Aza Shahazizyan - one of the leading executive producers in Armenia, the founder and owner of Arm Line production company that has positioned Yerevan on the global filming map...

• AI Sex Bots Fulfill Sexual Desires and Fantasies Faster and More Efficiently Than Humans

  Artificial intelligence doesn’t just accept users’ boldest sexual fantasies – it actively accelerates their development. That’s the conclusion reached by analysts at Vantage Point Counseling in a new study...

Armenian name, Armenian brand with a special mission. Despite only one year of existence, the Naze brand, which presents Armenian-made bedding, has managed not only to gain a lot of demand and sales, but also to reject the Turkish production and prove that the Armenian one is more competitive.

Naze is one of the social initiatives of the Diaconia Charitable Fund, which unites the graduates of the Sewing educational program of the foundation, giving them a decent job opportunity in addition to their profession.

Behind Naze there are creative and strong women, and at the core, high-quality fabrics (cotton, satin) and a perfect local sewing.

Diaconia Charitable Fund has an educational program for the beneficiaries of the foundation who are ready and want to acquire a new profession.

“We have been implementing this program since 2011, but last year we created a workshop where the best graduates of the program are currently working, besides, we are growing and developing endlessly, creating jobs," Diaconia Charitable Fund’s vice-director Anna Jambazyan told NEWS.am STYLE.

“We had a workshop and by studying the market, our team decided to create high-quality Armenian-made bedding made from non-Turkish raw materials, which is very important. There is a big gap in the field of bedding production in Armenia, they are mainly imported from Turkey. Unfortunately, many people bought it consciously, some unconsciously, because they had no alternative, if, of course, we are not talking about a brand range. We import raw materials from Uzbekistan, Russia, and soon also from China," she added.

Naze offers its customers single, double and family bedding sets of different quality and, respectively, different prices, and in terms of design, the founders of the brand prefer simplicity and minimalism, avoiding very bright colors and active prints. One of the features of the brand is that the team tries to get the bedding set of the customer's preferred size in the shortest possible time, be it single, double or family size, and delivers to the mentioned address without unnecessary inconveniences.

"Initially, we bought small quantities of pieces, because we were afraid that maybe the product would not be in demand. Now the production volumes have increased, and each model is sewn in large quantities at once. At first, we had only 6 models, now we have about 15 models. It is also gratifying that our team has grown. All this, of course, was due to the increase in sales volumes; as a result, Naze is also expanding its range. In addition to bedding, it also presents Armenian-made tablecloths, aprons, towels and handmade wooden ladles,” Anna Jambazyan said.

The brand currently places orders online through Naze's Instagram and Facebook pages.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram