Kanye West plans to open a retail chain of stores to sell clothes and shoes under the Yeezy brand, WWD reported.
For this purpose, the hip-hop singer registers the trademark YZYSPLY.
West's company, Mascotte Holdings Inc. filed an application with the U.S. Patent and Trademark Office in late June. The brand is to be registered under the classes "online store" and "retail store." The documents indicate that the brand will specialize in the sale of clothing, footwear and accessories - from lingerie, swimwear and T-shirts to sneakers and outerwear.
Officially, West's representatives have not commented on the possible creation of a retail network. However, insiders say that the musician seeks to expand his Yeezy empire, reaching the boundaries of cooperation with Gap and adidas.
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