Marketing platform Launchmetrics reported that Louis Vuitton fashion house earned about 13.5 million rubles on the Internet in 48 hours, reports Business of fashion.
The photo of Annie Leibovitz, where the stars of world soccer Cristiano Ronaldo and Lionel Messi play chess on the suitcase of the brand, has gone viral on social networks.
In two days it was published more than 55 thousand times and collected a total of about 65 million likes, the most in the history of the platform Instagram (the owner of the company Meta recognized in Russia as extremist and banned). The Louis Vuitton fashion house has also reportedly earned about $13.5 million since the photo was published, according to marketing platform Launchmetrics, which is more than double Adidas' recent collaboration with K-Pop group Blackpink and about 40 percent more than the Versace campaign with Jennifer Lopez in 2019.
Follow NEWS.am STYLE on Facebook, Twitter and Instagram
23:19, May 3
F1 legend Michael Schumacher’s 8 luxury watches up for auction22:08, May 3
Halle Berry passionate about her menopause, talks about it publicly21:14, May 3
New NEWS.am STYLE column: Flowers at home and beyond - How not to kill orchid and to make it bloom20:26, May 3
Wine Story: International Sauvignon Blanc Day - celebration of your favorite white wine19:43, May 3
Copenhagen’s Michelin-starred restaurants are world’s most expensive ones16:34, May 3
The Macallan, Cirque Du Soleil team up for whiskey tastings, death-defying stunts15:25, May 3
Pharrell Williams joins Tiffany & Co. to create Titan jewelry collection14:23, May 3
Kristen Stewart, Oscar Isaac to star in '80s vampire thriller13:55, May 3
Anya Taylor-Joy attends movie premiere in dress that was impossible to sit in13:17, May 3
Emily Ratajkowski, Irina Shayk shine at The King's Trust 2024 Global Gala12:23, May 3
Sofia Vergara plans to fight age by all means11:15, May 3
Britney Spears’ shocking photos raise concerns about her mental health