The Italian fashion house Gucci was accused of promoting pedophilia - the reason for that was the advertising campaign of the collection HA HA HA with the musician Harry Styles, where he was in a T-shirt with a picture of a pink teddy bear and posing next to the child mattress.
Network users did not like the use of children's paraphernalia in adult ads: they saw indecent innuendo in the fact that the "grown man" poses next to a child's mattress.
"Why does gucci have Harry Styles, a grown man posing with a child's mattress and a pink teddy bear t shirt? Im not loving this," tweeted Scottish TV host Gillian McKeith.
Gucci house heiress Alexandra Zarini, who is also the founder of a foundation dedicated to fighting child sexual abuse, also spoke out about the ad campaign. “Why would you create a ‘performance piece’ with a toddler's mattress and an adult man?” Zarini wrote on Instagram. “My concerns are that there seems to be a common ideology across Kering’s fashion houses.” Social network users also drew attention to the fact that Gucci and Balenciaga belong to the same company - Kering.
The fashion house has not yet commented on the criticism, Harry Styles also did not comment on this issue.
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