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 43-year-old Brazilian supermodel Gisele Bündchen has become the face of Balmain's new vibrant campaign.

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In a series of photos taken by Raphael Pavarotti, Gisele wore colorful mini dresses and flirty jumpsuits that pay homage to Pierre Balmain's post-World War II designs.

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“BALMAIN SPRING 2024. Ode to love, ode to icons,” says the caption to the photo. “Giselle for Balmain with the new Balmain Jolie Madame handbag. Filmed in Paris by Raphael Pavarotti.

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“This latest creation by Oliver Roustan takes its name from the iconic silhouette of the Joly Madame house, embodying a rich heritage in honor of the bold post-war creations of Monsieur Balmain,” notes the fashion house. 

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