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  Goyard has completely redefined the expression “a dog’s life.” Once associated with hardship, deprivation and endless toil, it can now mean something entirely different: living in a personal 21-kilogram mansion decked out in Goyard’s signature aesthetic...

• The World’s Most Expensive Neighborhood: $550 Million Apartments, Formula 1 Stars and Billionaires

  A new symbol of ultra-luxury has emerged on the French Riviera: Mareterra, a man-made district built directly on the Mediterranean Sea. Villas and apartments here are selling for more than $200 million, with prices reaching as much as $12,900 per square foot. Among the residents and property owners are billionaires, Formula 1 stars and other members of the global elite, drawn not only by luxury and prestige but also by Monaco’s lack of personal income tax, Forbes reports...

• £80,000 a Night on Wheels: What the Most Secret and Luxurious Train Carriage in the World Looks Like

  Somewhere between Paris and Venice, a train now runs with a secret tearoom. Not just a nook you might stumble upon by accident, but a carefully concealed space where finding it becomes part of the entertainment. This is L’Observatoire, a new exclusive suite introduced by the Venice Simplon-Orient-Express in collaboration with artist JR. An entire train carriage booked for just one couple for a single night costs around £80,000...

• $11,000 Tequila: 1800 Tequila Unveils Collector’s Edition in a Unique Vessel by Pedro Friedeberg

  Although rare whiskies typically rule the ultra-premium spirits segment, truly luxurious and collectible tequila releases emerge in the market from time to time. A striking example is the new release from 1800 Tequila—the brand has introduced an extra añejo priced at $11,000, issued in a strictly limited run of just 50 bottles, reports Robb Report...

• Millions for Exclusivity: Unique Residences Inspired by $360,000 Watch Completely Sold Out in Dubai

  All six exclusive mansions in the Meydan District 11 area were reserved by buyers even before the official launch of sales. The total transaction amount exceeded $80 million, with the price of each individual residence coming in at around $13.6 million. This milestone was achieved less than a month after the ceremonial groundbreaking took place in June...

• How Birkin Bags Are Saving Hermès From a Global Luxury Meltdown

  French fashion house Hermès posted second-quarter sales growth completely in line with market forecasts. The maker of the iconic Birkin bag is demonstrating remarkable resilience against a broader, prolonged slump in demand for premium goods, outperforming most of its key industry rivals...

• Hermès tops first-ever luxury brand popularity ranking in AI search engines

  As traditional search engines give way to advanced artificial intelligence and the concept of "agentic commerce" (where AI assistants make purchases on behalf of users), the methods for evaluating brand equity are undergoing a radical shift. In a joint study by communication agency 5W AI Communications and Haute Living magazine, experts introduced a fundamentally new approach to measuring brand authority, WWD reports...

Global sales of LVMH handbags and perfumes have exceeded wine sales in the French agricultural sector, the Financial Times reports, citing a report from the consulting company Asterès.

Exports from the giant luxury goods conglomerate, which controls industry-leading brands including Louis Vuitton, Dior, Celine and LOEWE, accounted for 4% of France's exports in 2023, while international sales of Camembert and wine accounted for just 3.2%. As the luxury sector remains vital to the French economy, LVMH alone exported €23.5 billion worth of designer goods during the year.

The company said last week that Asia accounts for just under 40% of those sales, with the US accounting for 25%. France accounts for less than 10% of LVMH's global sales, according to the report.

LVMH hopes to continue its thriving contribution to the French economy as the company changes its executive leadership. Last week, LVMH CEO Bernard Arnault named his two sons, Frédéric, 29, and Alexandre, 31, to the conglomerate's board of directors. Four of Arnault's five children currently serve on the board of directors.

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