• Audemars Piguet Unveils Serena Williams Watch: Just 500 Pieces in White Ceramic

  Audemars Piguet has unveiled a limited-edition Royal Oak Selfwinding Chronograph “Serena Williams,” celebrating a decade of collaboration between the Swiss watchmaker and the legendary tennis champion, entrepreneur and producer...

• Rolex for $72,800: Platinum, a Moon Phase and a Calendar That Counts the Months Itself

  Rolex has unveiled the Perpetual Padellone, a new model priced at up to $72,800 and inspired by the legendary Reference 8171, which collectors nicknamed “Padellone” in the late 1940s and 1950s. The new timepiece is a notable addition to Rolex’s modern Perpetual collection...

• Jacob & Co. Unveils $693,000 Diamond-Set Watch: A Jewelry Masterpiece Inspired by Harlequin

  Jacob & Co. has unveiled the Brilliant Flying Tourbillon Baguette Pastel Arlequino — a unique timepiece produced as a one-of-a-kind piece that combines the achievements of high watchmaking with the luxury of fine jewelry design...

• Rolex Watches Worth $5 Million Each: Four Unique Daytonas Inspired by the Seasons to Go Under the Hammer for Charity

  Rolex is officially putting four one-of-a-kind Cosmograph Daytona chronographs up for auction, each inspired by one of the four seasons. The exclusive collection will be sold by London auction house Phillips, with proceeds benefiting the Roger Federer Foundation and Re, the environmental organization co-founded by Leonardo DiCaprio...

• Small Rolexes, Big Money: Why Women’s Watches Are Breaking Records on the Secondary Market

  The secondary watch market is seeing a dramatic surge in demand — and prices — for smaller women’s and classic Rolex models, according to Robb Report...

• Cartier Takes the Mask Off the Tank Américaine: The Iconic Watch Becomes a Skeleton for the First Time

  Cartier has unveiled the Tank Américaine in a skeletonized version for the first time, exposing the movement that has traditionally remained hidden behind the dial. At the same time, the maison has introduced a new version of the watch featuring a striking gradient burgundy dial...

• Forgotten for 90 Years — Then Worth a Fortune: Abandoned Patek Philippe Watch Sells for £59,000

  A rare 1930s Patek Philippe watch that had spent decades gathering dust among old jewelry in a deceased woman’s jewelry box has sold at auction for an astonishing £59,000...

• $1.2 Million for a Piece of History: Joe DiMaggio’s Famous Patek Philippe Hits the Market

  A piece of legendary baseball history could soon belong to any collector — provided they are willing to pay $1.2 million...

Ralph Lauren is expanding its American Western Watch Collection with two new timepieces that bring Swiss craftsmanship back to its roots.

Aptly named the Western Black Dial Cushion Watch, the new models are available in sterling silver and 18k rose gold, both featuring a black cushion dial, reports Hypebeast.

The 42mm watches feature intricate engraved patterns that draw inspiration from those found on vintage rodeo and concho belts. This aesthetic extends to the leather straps, which have been hand-engraved by artisans, making each watch truly unique.

The RL514 caliber, which powers the watches for 40 hours, was created exclusively for Ralph Lauren by Swiss luxury Maison Piaget.

The watch will soon be available on the Ralph Lauren website, with the sterling silver version priced at $24,600 and the rose gold version—$40,100.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram