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Chopard's new Insofu jewelry and watch line takes inspiration from the Insofu emerald, a 6,255-carat rough stone that was originally found at the Kagem mine in Zambia in 2010.

It was named so—as insofu means "elephant" in the local Bemba language—for its resemblance to this animal's trunk and its colossal size, Robb Report writes.

In 2022, Chopard acquired this rough stone, and co-president and artistic director Caroline Scheufele was tasked with assessing how the giant stone could be transformed into exciting cuts for finished jewelry—no easy task for emeralds, which are softer, more fragile, and therefore riskier to cut than diamond.

An emerald only reveals its true potential as a finished gemstone once it has been cleaved. 

Chopard brought in the world’s best gem cutters from India to work on the cutting process, which took almost a year.

And the result was 850 carats of emerald stones and a collection of 16 high jewelry pieces. Among them are Art Deco chokers, long, flowing necklaces, and a delicate pearl cuff bracelet adorned with emerald foliage.

But the star of the show: an elephant pendant with more than 50 emeralds of varying cuts and sizes, framed by diamonds, and suspended from a long chain that also transforms into a brooch.

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