• Luxury at H&M Prices: Elie Saab Brings Couture Codes to the Mass Market

  Lebanese fashion house Elie Saab is taking another step beyond the world of haute couture. Through its new collaboration with H&M, the brand is bringing its signature couture codes to a more accessible segment, offering a wider audience the elements that have made Saab a favorite among fashion lovers: lavish embellishment, glamorous evening silhouettes and impeccable tailoring, according to Forbes...

• $100 Billion Has Vanished: Is the Era of Shein and Out-of-Control Fast Fashion Finally Coming to an End?

  Not long ago, it seemed as though Shein was on a path to global domination. The Chinese fashion giant promised a new era of fast fashion: new items could appear on its website within a matter of hours, while entire outfits could be assembled for less than $10. The model proved so irresistible that it quickly turned into a global addiction, The Independent reports...

• Pucci Returns to Its Roots: Camille Miceli Turns Medieval Horse Racing Into Modern Luxury

  For several years, Emilio Pucci creative director Camille Miceli has explored the psychedelic and hippie-chic side of the Italian house’s heritage. Now, the designer has turned her attention to a lesser-known chapter of its history...

• Chanel in All Its Glory: New Necklace Showcases a Rare 20.66-Carat Sri Lankan Sapphire

  Lion, camellia, star and sun — all of Chanel’s iconic symbols come together in a single jewelry masterpiece, crowned by an exceptionally rare sapphire...

• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

• Gray Suit and Unbuttoned Shirt: Why Killer Luigi Mangione’s Wardrobe Became New York’s Biggest Fashion Show

  High-profile trials have captured public attention for over 130 years, and throughout history, the public has scrutinized defendants' outfits with equal fervor. Another confirmation of this is Luigi Mangione, whose courtroom appearances sparked a fierce reaction not only in legal circles but also in the fashion world, writes WWD...

Chopard's new Insofu jewelry and watch line takes inspiration from the Insofu emerald, a 6,255-carat rough stone that was originally found at the Kagem mine in Zambia in 2010.

It was named so—as insofu means "elephant" in the local Bemba language—for its resemblance to this animal's trunk and its colossal size, Robb Report writes.

In 2022, Chopard acquired this rough stone, and co-president and artistic director Caroline Scheufele was tasked with assessing how the giant stone could be transformed into exciting cuts for finished jewelry—no easy task for emeralds, which are softer, more fragile, and therefore riskier to cut than diamond.

An emerald only reveals its true potential as a finished gemstone once it has been cleaved. 

Chopard brought in the world’s best gem cutters from India to work on the cutting process, which took almost a year.

And the result was 850 carats of emerald stones and a collection of 16 high jewelry pieces. Among them are Art Deco chokers, long, flowing necklaces, and a delicate pearl cuff bracelet adorned with emerald foliage.

But the star of the show: an elephant pendant with more than 50 emeralds of varying cuts and sizes, framed by diamonds, and suspended from a long chain that also transforms into a brooch.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram