• Audemars Piguet Unveils Serena Williams Watch: Just 500 Pieces in White Ceramic

  Audemars Piguet has unveiled a limited-edition Royal Oak Selfwinding Chronograph “Serena Williams,” celebrating a decade of collaboration between the Swiss watchmaker and the legendary tennis champion, entrepreneur and producer...

• Rolex for $72,800: Platinum, a Moon Phase and a Calendar That Counts the Months Itself

  Rolex has unveiled the Perpetual Padellone, a new model priced at up to $72,800 and inspired by the legendary Reference 8171, which collectors nicknamed “Padellone” in the late 1940s and 1950s. The new timepiece is a notable addition to Rolex’s modern Perpetual collection...

• Jacob & Co. Unveils $693,000 Diamond-Set Watch: A Jewelry Masterpiece Inspired by Harlequin

  Jacob & Co. has unveiled the Brilliant Flying Tourbillon Baguette Pastel Arlequino — a unique timepiece produced as a one-of-a-kind piece that combines the achievements of high watchmaking with the luxury of fine jewelry design...

• Rolex Watches Worth $5 Million Each: Four Unique Daytonas Inspired by the Seasons to Go Under the Hammer for Charity

  Rolex is officially putting four one-of-a-kind Cosmograph Daytona chronographs up for auction, each inspired by one of the four seasons. The exclusive collection will be sold by London auction house Phillips, with proceeds benefiting the Roger Federer Foundation and Re, the environmental organization co-founded by Leonardo DiCaprio...

• Small Rolexes, Big Money: Why Women’s Watches Are Breaking Records on the Secondary Market

  The secondary watch market is seeing a dramatic surge in demand — and prices — for smaller women’s and classic Rolex models, according to Robb Report...

• Cartier Takes the Mask Off the Tank Américaine: The Iconic Watch Becomes a Skeleton for the First Time

  Cartier has unveiled the Tank Américaine in a skeletonized version for the first time, exposing the movement that has traditionally remained hidden behind the dial. At the same time, the maison has introduced a new version of the watch featuring a striking gradient burgundy dial...

• Forgotten for 90 Years — Then Worth a Fortune: Abandoned Patek Philippe Watch Sells for £59,000

  A rare 1930s Patek Philippe watch that had spent decades gathering dust among old jewelry in a deceased woman’s jewelry box has sold at auction for an astonishing £59,000...

• $1.2 Million for a Piece of History: Joe DiMaggio’s Famous Patek Philippe Hits the Market

  A piece of legendary baseball history could soon belong to any collector — provided they are willing to pay $1.2 million...

Chanel unveils Chanel J12 Bleu watch collection in blue. The J12 Bleu is a striking tribute to the expertise of the Chanel Manufacture.

Unveiled at Watches & Wonders 2025, the charming J12 Bleu collection consists of nine models.

Eight of these watches are covered in an exclusive blue ceramic, a material that Chanel took five years to perfect.

The standout is the J12 Bleu X-Ray, whose case and bracelet are crafted entirely from blue sapphire crystal, which Chanel says required over 1,600 hours of work. Limited to 12 pieces, it features 196 baguette-cut blue sapphires throughout the bezel and bracelet.

The remaining eight models vary in design and size. There’s a 33mm version with 12 brilliant-cut diamond hour markers and a 38mm model with twelve baguette-cut blue sapphires on the dial.

The trio of 42mm J12 Bleu Sapphires includes a watch with 48 baguette-cut blue sapphires on the bezel, 12 on the dial, 110 on the bracelet and a brilliant-cut diamond in the crown.

For those who prefer minimal sparkle, the 38mm J12 Bleu offers a slightly more understated look with 58 baguette-cut blue sapphires adorning only the bezel and dial.

The technical marvel of the collection is the J12 Bleu Diamond Tourbillon. Housed in a 38mm matte blue ceramic case, it features 34 baguette-cut blue sapphires on the bezel and showcases the Caliber 5 flying tourbillon at 6 o’clock.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram