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Chanel unveils Chanel J12 Bleu watch collection in blue. The J12 Bleu is a striking tribute to the expertise of the Chanel Manufacture.

Unveiled at Watches & Wonders 2025, the charming J12 Bleu collection consists of nine models.

Eight of these watches are covered in an exclusive blue ceramic, a material that Chanel took five years to perfect.

The standout is the J12 Bleu X-Ray, whose case and bracelet are crafted entirely from blue sapphire crystal, which Chanel says required over 1,600 hours of work. Limited to 12 pieces, it features 196 baguette-cut blue sapphires throughout the bezel and bracelet.

The remaining eight models vary in design and size. There’s a 33mm version with 12 brilliant-cut diamond hour markers and a 38mm model with twelve baguette-cut blue sapphires on the dial.

The trio of 42mm J12 Bleu Sapphires includes a watch with 48 baguette-cut blue sapphires on the bezel, 12 on the dial, 110 on the bracelet and a brilliant-cut diamond in the crown.

For those who prefer minimal sparkle, the 38mm J12 Bleu offers a slightly more understated look with 58 baguette-cut blue sapphires adorning only the bezel and dial.

The technical marvel of the collection is the J12 Bleu Diamond Tourbillon. Housed in a 38mm matte blue ceramic case, it features 34 baguette-cut blue sapphires on the bezel and showcases the Caliber 5 flying tourbillon at 6 o’clock.

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