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Kim Kardashian’s SKIMS brand continues to push boundaries with its latest release — the provocative Ultimate bra, designed with a unique push-up effect and a removable nylon “piercing” for a bold, playful look.

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Crafted from soft microfiber and lightweight foam, the Ultimate bra offers comfort and style in equal measure. It features an innovative plunge neckline and teardrop-shaped foam inserts that provide natural, sexy volume. Available in three shades—nude Sienna, Clay, and deep black Onyx—the bra will hit stores on May 22.

The campaign video shows a model confidently entering a bar wearing the SKIMS Ultimate 2.0 bra, catching admiring glances from onlookers. She concludes with the tagline: “Being a woman is hard enough. You want to ‘wow,’ but without the pain.” The bra offers the daring look of a nipple piercing—without any actual procedure.

Priced at $74, the Ultimate bra blends fashion-forward design with everyday comfort, catering to women who want to stand out effortlessly.

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