• ‘The Birkin Is Dead’: Rich Women Furious at Influencers for Turning the Iconic Bag Into a Joke

  The iconic Hermès Birkin, once considered the ultimate symbol of status and impeccable taste, has fallen victim to TikTok. Wealthy fans of the brand are convinced that influencers have finally “killed” the Birkin, turning it into a prop for selfies, unboxings and shameless displays of wealth, The Cut reports...

• The $35 “Jelly Firkin” Is Driving $100,000 Hermès Bag Owners Crazy

  Meet the Jelly Firkin — an ironic, cheeky take on the legendary Hermès Birkin, made from the same rubber-like material typically used for gym balls. This “evil replica” costs just $35, while an original leather Birkin can sell for as much as $100,000...

• Mugler Unveils Provocative Handbag Campaign Featuring Nude Female Bodybuilder

  Fashion house Mugler has launched its first major handbag campaign under new Creative Director Miguel Castro Freitas, betting on power, architectural shapes, and the nude form...

• A Two-Meter Viking and an Iconic Hermès Bag: Erling Haaland Sparks Men's Fashion Debuts at the World Cup

  On top of that, he is one of the best footballers on the planet, having led his country's men's national team to the FIFA World Cup for the first time in nearly thirty years. However, a couple of weeks ago, stylist and TikToker Jack Savoi drew attention to another passion of Haaland's: his impressive collection of Hermès bags...

• Next-Level Luxury: How a Dubai Jewelry Brand Found a Way to Make the Hermès Birkin Even More Expensive

  Enter Bag Bijoux, a high-jewelry brand launched in 2024 by sisters Ashna and Aria Mehta. The duo created a collection of precious charms designed specifically to slide onto the leather straps of iconic Hermès bags. Prices for these "toys" start at $2,800 and scale up into the seven-figure range for bespoke, custom orders.,,

• Luxury Under $500: How Personal Frustration Helped a Chinese Entrepreneur Create the Cult NYC Bag Brand 'Verafied'

  A funny meme recently went viral on Instagram: "The last time the New York Knicks won a championship, a classic Chanel Flap bag cost $350." In 2026, the mere thought of a luxury handbag costing under $400 feels completely absurd—today, price tags on iconic models from heritage fashion houses are 10 to 20 times higher...

• WSJ: Are designer handbags more like luxury real estate or pineapples?

  Status symbols are a fickle thing. Some, like luxury real estate, never lose their power. Others, like pineapples—which in the 17th century were so rare and expensive that they served as the equivalent of today’s Birkin bag—depreciated as soon as supply grew and the middle class could afford them, The Wall Street Journal writes...

• Why Chanel’s New “Superman” Bag Worth $3,500 Has Enraged Fans of the Brand

  “Women think of all colors except the absence of color. I say black has it all,” Coco Chanel once said. The founder of the iconic fashion house lived by this principle until the end of her life. The woman who gave the world the little black dress and structured monochrome suits would likely have been horrified by the brand’s latest release...

Miami Beach’s upscale restaurant Papi Steak has caused a stir on social media by unveiling a cocktail priced at an astonishing $33,000. But there’s a twist: the drink isn’t served in a glass — it’s presented inside a legendary Hermès Birkin bag, which is included in the price.

@mister.lewis $33,000 Drink @Papi Steak ♬ original sound - Mister Lewis

Content creator Mister Lewis posted a video asking the waiter about the most expensive drink on the menu. The answer — a cocktail named “It’s Not a Bag, It’s a Cocktail” — quickly went viral. Its ingredients include Belvedere 10 Vodka, grapefruit oil-based syrup, Lillet Blanc, and a peach garnish accompanied by caviar. The cocktail alone, without the bag, costs a modest $150 — a stark contrast to the $33,000 Birkin version.

Online users were quick to remark that this might be “the easiest way to get a Birkin.” Hermès bags are cult objects, available only to a select group of loyal customers. Many spend thousands on other Hermès products just for the chance to purchase a Birkin at the boutique.

Skeptics, however, were quick to question the authenticity. Some pointed out that “the bag doesn’t even have the Hermès logo,” casting doubt on the video’s legitimacy.

Despite the skepticism, the concept went viral. Many saw ordering an extravagant drink just to get a luxury handbag not as foolish, but as a clever life hack. After all, on the resale market, Birkin bags start at around $28,000 and can easily surpass $100,000 depending on the model and materials used.

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