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Rapper and style provocateur Playboi Carti once again captured the spotlight at the BET Awards 2025, debuting a striking new accessory already dubbed the "jewel of the year." The centerpiece: a massive lollipop pendant entirely covered in diamonds — the "Strawberry Diamond Lollipop", crafted by New York-based Armenian jeweler Alex Moss, whose clientele includes Drake and Tyler, the Creator, reports Hypebeast.

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A post shared by Alex Moss New York (@alexmoss)

The pendant, resembling a giant strawberry lollipop, is encrusted with pink and white diamonds: the "candy" portion dazzles with pink stones, while the "stick" sparkles with white diamonds. Sized about as large as a palm, the piece is not only bold but technically exquisite — each facet highlighting meticulous craftsmanship.

Though the official price remains undisclosed, experts estimate the chain’s value to be in the six-figure range. A viral video showing Carti literally licking the precious lollipop quickly exploded across social media, turning the pendant into a hot topic and meme sensation.

Alex Moss shared photos of the pendant on his Instagram, describing it as a "fusion of luxury and carefree rebellion" — a signature style perfectly matched to Carti. The designer once again cements his reputation as a leading visionary in custom jewelry, capable of transforming the most unexpected ideas into wearable art.

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