• Dom Pérignon Teams Up with Damien Hirst as Iconic Champagne Becomes a Work of Art

  Dom Pérignon has teamed up with British artist Damien Hirst to create a special limited-edition collection for the end of 2026...

• “Cinematic, Cosmopolitan and Wonderful”: Vogue France Features a Dream Wedding in Armenia

  What happens when Armenian wedding traditions meet the cultures of Vietnam, Cambodia and China? Sara-Mae Ngo and Gevorg Ambartsumyan transformed their wedding into a cinematic story where family traditions, French fashion, the music of Charles Aznavour and Armenian culture came together. French Vogue has now chronicled their extraordinary celebration in detail...

• Michelin Is Now Rating Wineries — and the Wine World Is Skeptical

  The French company that has been rating restaurants for more than a century has now turned its attention to wineries and vineyards. And the wine world has hardly welcomed the new initiative with open arms, Robb Report writes...

• $28,000 Cognac Comes With Its Own Chilling Cellar: Louis XIII Unveils New Black Pearl

  Louis XIII has unveiled a new version of its legendary Black Pearl — an ultra-luxury cognac that comes with its own personal “chilling cellar.” Essentially, it is a sleek, high-tech mini refrigerator designed to keep the cognac at precisely 13°C — the temperature said to prevail in one of the cellars at Rémy Martin, according to Robb Report...

• Valentino Sciotti Brings the Fantini Story to Armenia

  Fantini Group founder Valentino Sciotti visited Armenia for the first time at the invitation of VINO&VINO. At VINO&VINO’s venue on Mashtots Avenue, he presented a selection of Fantini wines and met with Armenian wine enthusiasts, sharing the story of the brand, the principles behind his work and the regions that shape the character of its wines․․․

• Armenian Video in Global Cultural Trend Takes Social Media by Storm and Draws Attention From International Media

  The video BORN FROM CULTURE | ARMENIA, created as part of an international visual trend by director and cinematographer Avo Harutyunyan and the Black Flight team, surpassed one million views just one week after its release...

• “Navasard” Armenian-Iranian Festival Celebrates Anniversary: ​​Two-Day Cultural and Culinary Celebrations Expected in Sisian

  This year, the “Navasard” Armenian-Iranian Cultural and Culinary Festival celebrates its 5th anniversary...

• The Armenian Footprint in K-pop: The Story of a Young Man from Armenia Conquering the Korean Entertainment Industry

  Geopolitically and culturally, Armenia is most familiar to global audiences through Armenian-American icons like Kim Kardashian or Cher. But while the nation remains a mystery to most Americans, a powerful movement of K-pop fans and performers is thriving inside Armenia itself, writes Grace Kao, Professor of Sociology and member of the Ethnicity, Race, and Migration program at Yale University, in an op-ed for The Korea Herald...

Armenia is poised to become a premier destination for lovers of wine, culture, and travel. On August 15, the Khachkar Park will host the launch of Enofest Armenia, a vibrant wine festival that also includes a scientific and cultural platform, EnoTalks Armenia. Organizers promise not just a colorful celebration but a bold step into the future of the country’s enotourism industry.

“Festivals play a vital role in Armenia’s economy, especially in tourism,” said Lilit Grigoryan, co-founder and creative director of Enofest and EnoTalks Armenia. “They not only promote our culture, traditions, and cuisine, but also actively contribute to economic development.”

One of the festival’s highlights will be a dedicated tasting zone showcasing Armenian and European wines. Wine expert Mariam Sagatelyan will lead guided cross-tastings, while guests will also be invited to participate in a unique wine-painting experience. Bottles personalized with special labels will be available for guests to take home.

According to the Armenian Tourism Committee, festivals are becoming an increasingly important factor in attracting visitors to the country. Tourists are not only attending events — they’re returning and recommending them to others.

“We’re focusing on diversifying our festival offerings,” said Anahit Mkrtchyan, head of the tourism department at the Ministry of Economy. “Our strategic plan includes support for as many festivals as possible, especially in the regions. We’re putting special emphasis on developing cultural, gastronomic, and adventure tourism.”

Grigoryan added: “If we look at global enotourism figures — such as the 2024 Global Enotourism Report — we see that 14% of global tourism growth is linked to wine. It’s crucial that Armenia claims its share of that.”

She emphasized that Armenia already has everything it needs: ancient winemaking heritage, rich gastronomy, natural terroirs, and a unique culture. What remains is to present all this effectively to the world.

The festival will offer a holistic enotourism experience, according to Nazeli Hayrapetyan, public relations lead for Enofest and EnoTalks Armenia. From academic conferences and panel discussions to culinary masterclasses and exhibitions, the program will feature museums, producers, charities, and artisans — including those with disabilities presenting their crafts.

Dedicated areas will include art installations, children’s spaces, theatrical performances, live music, and educational lectures. Organizers stress that the festival is designed as an integrated experience where wine, culture, art, and tourism enhance rather than compete with one another.

But Enofest is just the beginning. Plans are underway to launch the Global Wine Tourism Academy, an educational platform aimed at professionalizing Armenia’s enotourism sector. “We want to build this academy and, together with the state, develop a responsible and sustainable approach to wine tourism,” Grigoryan said.

Meetings with government bodies and private stakeholders are also planned to develop a clear strategy for positioning Armenia on the global wine tourism map.

Visitors can expect to meet winemakers, tour operators, students, educators, industry professionals — or simply enjoy the cultural celebration and raise a glass to Armenia’s future as a wine tourism hub.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram