• Rihanna Shines in Jewelry by Armenian Brand Yeprem in a Collaborative Video with Francis Kurkdjian for Dior

  Rihanna and Francis Kurkdjian, Creative Director of Perfume Creation at Christian Dior, have introduced the fragrance notes of the new J’adore Intense perfume, revealing the secrets behind its creation…

• I’m Always Excited to Explore My Roots: Krikor Jabotian on Armenian Fashion and His Collaboration with Armine Harutyunyan

  Admiring the pieces on display, Jabotian took a moment to speak with NEWS.am STYLE about Armenia’s evolving fashion scene, his connection to his ancestral homeland and his collaboration with Armenian model Armine Harutyunyan…

• Dita Von Teese Takes Paris by Storm: Christian Louboutin Turns Iconic Shoes Into a Theatrical Spectacle

  Christian Louboutin has once again transformed a footwear presentation into a spectacular theatrical production. Dita Von Teese took center stage at the presentation of his Spring 2027 collection at Paris’s Théâtre du Châtelet, with Cynthia Erivo, Elizabeth Debicki, Jaden Smith, Jean Paul Gaultier, Heidi Klum and Daphne Guinness among the guests, according to WWD...

• “Right now, Yerevan smells like lilac”: An interview with world-renowned perfumer Francis Kurkdjian for NEWS.am STYLE

  In his conversation with NEWS.am STYLE, Kurkdjian spoke about the importance of the charitable initiative, his impressions from the visit, how Yerevan has changed since his last trip a decade ago, and even how the city smells today...

• When Jewellery Meets Architecture: Ara Vartanian Launches a New Boutique in Brazil

  Brazilian designer of Armenian descent Ara Vartanian is opening a new boutique at Iguatemi São Paulo, reimagining the very concept of a jewellery space. The project is not designed as a traditional retail store, but rather as an extension of the brand’s high jewellery philosophy — a place where jewellery becomes part of a broader artistic environment, WWD reports...

• “I Carry the Resilience of a People Who Refused to Be Silenced”: Krikor Jabotian Marks the 111th Anniversary of the Armenian Genocide

  On April 24, the day of remembrance for the victims of the Armenian Genocide, Armenian-Lebanese designer Krikor Jabotian shared a personal message on Instagram, blending historical memory with present-day reality...

• THE MUSE & Jardins d’Arménie: Armenian Couture Meets Art de Vivre

  On March 3, during Paris Fashion Week, the historic Opéra Garnier hosted the exclusive show “THE MUSE, powered by Jardins d’Arménie,” marking a unique collaboration between two Armenian luxury brands: THE MUSE and Jardins d’Arménie Royal Brandy...

• End of an era: Hermès bids farewell to Véronique Nichanian

  Nichanian, who spent 37 years at Hermès and became fashion’s longest-serving creative director, said she has no regrets...

Isidor and Ida Straus are remembered as two of the most prominent victims of the Titanic disaster, and among the few first-class passengers who perished, CNN reports.

The couple, portrayed in James Cameron’s 1997 Oscar-winning film Titanic, were offered seats on one of the lifeboats but refused to be separated.

Isidor, co-owner of the New York department store Macy’s, was later recovered, while his wife’s body was never found. Now, more than a century after the world’s most famous maritime tragedy, the gold pocket watch Isidor was wearing at the time has sold at auction for a record-breaking sum.

The Strauses were returning home from their native Germany to the United States when the luxury ocean liner struck an iceberg and sank.

At an auction in England, the historic timepiece fetched £1.78 million ($2.34 million), becoming the most valuable piece of Titanic memorabilia ever sold.

The previous record was held by another gold watch — belonging to John Jacob Astor IV, the richest passenger on the Titanic, which sold for £1.175 million ($1.485 million) in April 2024.

Isidor’s watch was recovered from his body and returned to the couple’s son, Jesse. Ida is memorialized on her husband’s grave at New York’s Woodlawn Cemetery.

The watch is engraved with Isidor’s initials and the date February 6, 1888 — his 43rd birthday and the year he and his brother Nathan became full partners at Macy’s.

Auction house Henry Aldridge & Son, which handled the sale, described the watch as “one of the most important and iconic Titanic items ever offered for sale.” The timepiece had been passed down through the family for generations before coming to auction.

In the 1997 film, the Strauses, played by Lew Palter and Elsa Raven, are depicted embracing on a bed as the ship sinks. In reality, survivors last saw the couple standing together on deck, holding hands, before they were swept overboard by a wave.

The pair had been directed to lifeboat number 8, but Isidor refused to board while younger men, barred from entry, were left behind, according to documents from the UK National Archives. His wife then also refused, reportedly saying: “Where you go, I go.”

This is the story of their enduring love, which ended together on the Titanic — and now, a reminder of it has sold for a record price.

Photo: Phil Yeomans/Shutterstock

Follow NEWS.am STYLE on Facebook, Twitter and Instagram