• An £87 Bra and a £74,000 Birkin: Georgina Rodríguez Stages a Lavish Fashion Parade in Venice

  When you’re married to one of the world’s wealthiest footballers, you might assume your wardrobe consists exclusively of pieces from luxury fashion houses. But Georgina Rodríguez decided to prove otherwise...

• No Steering Wheel, No Pedals: Tesla Puts Golden Robotaxis on the Streets of Texas

  Elon Musk has sent dozens of fully autonomous Cybercabs onto the streets of Austin, Texas — vehicles with no steering wheel and no brake pedals whatsoever...

• He Dumped His 73-Year-Old Fiancée for a 25-Year-Old Billionaire Heiress: The Scandalous Aristocrat’s Secret Wedding

  The low-key, private ceremony took place at the Greek Orthodox Cathedral of Saint Sophia in London’s Bayswater neighborhood earlier this spring, but the news has only now emerged, according to the Daily Mail...

• Jennifer Aniston’s Inner Circle Doesn’t Trust Her New Boyfriend: “He Seems Like an Opportunist”

  Jennifer Aniston’s romance with Jim Curtis has reportedly divided her inner circle into two camps. While the actress herself appears happier than ever, her friends are split over whether her new boyfriend’s intentions are genuine...

• Same Age as the Dress: 30-Year-Old Kendall Jenner Takes Venice by Storm in a Gown From Her Birth Year

  Kendall Jenner proved that truly great fashion never goes out of style. For her arrival on the Lido, she turned the red carpet into a journey through fashion history, stepping out in a gown created in the very same year she was born...

• $375,000 Worth of Glamour: Amal Clooney Steals the Spotlight at the Venice Film Festival in Tom Ford and Cartier

  Amal Clooney knows exactly how to make a grand entrance. On Wednesday evening, she dazzled in a cascade of diamonds, choosing an elegant black gown as the perfect canvas for her statement jewelry...

• John Malkovich Draws a 13-Minute Standing Ovation at the Venice Film Festival

  John Malkovich’s latest film has sparked an outpouring of enthusiasm, moved audiences to tears and already fueled early Oscar buzz...

• “They’re Already Here!” Sandra Bullock Stuns With UFO Confession: “I Saw Their Ships”

  Sandra Bullock claims she has personally encountered a UFO and is now convinced that aliens are already among us — watching humanity from somewhere in the shadows...

Brazilian designer of Armenian descent Ara Vartanian is opening a new boutique at Iguatemi São Paulo, reimagining the very concept of a jewellery space. The project is not designed as a traditional retail store, but rather as an extension of the brand’s high jewellery philosophy — a place where jewellery becomes part of a broader artistic environment, WWD reports.

The 64-square-metre space, designed by Estúdio Orth, combines architecture, interior design, and cultural references, forming a cohesive visual language. From the façade alone, the boutique signals its concept: it features rare Cristallo Pettrus quartzite, paired with solid brass, natural Imbuia wood, and textile elements inside.

Particular attention has been given to the sourcing of materials. According to the brand, the stone was extracted using rainwater and solar energy — a detail that reflects the maison’s commitment to a more responsible approach to resource extraction and production.

Vartanian himself describes the project as an attempt to “translate the world of jewellery into architectural space.” According to him, the façade is built on the contrast between the stone’s transparency and density, while the interior gains depth through darker-toned wood. Metal appears in the details — in finishes, lines, and accents — acting as a connecting thread throughout the space.

This “jewellery logic” is also evident in the architecture itself: the boutique is conceived as a kind of jewellery box. Upon entry, the space becomes more enclosed, creating an intimate, almost cocoon-like atmosphere where attention is drawn to detail and comfort. Every element is executed with jewellery-level precision — from materials to lighting.

The interior is built around natural textures, cast metals, and bespoke carpentry. Curved wooden elements guide circulation fluidly through the space, while a deep green palette and large-scale tapestry create visual continuity.

A key role is played by vintage pieces from the designer’s personal collection — including armchairs, sofas, and even a restored piano. These elements bring a sense of lived-in warmth, transforming the boutique from a showroom into a living, breathing environment.

The central idea behind the project is not merely the display of jewellery, but the creation of a space for interaction and creative exchange. Vartanian describes it as a “meeting place,” where aesthetics, dialogue, and experience come together naturally.

Located on the second floor of Iguatemi São Paulo, the new boutique strengthens the brand’s position in the luxury retail segment and continues its commitment to authorial high jewellery, where design extends beyond adornment and becomes a cultural statement in its own right.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram