• Maison Margiela Turns Fashion Into a Psychological Thriller

  Maison Margiela transforms its latest advertising campaign into a full-fledged fashion thriller. The Maison has unveiled its Fall/Winter 2026 campaign, titled “ANONYMITY,” starring British actress Rebecca Hall...

• Luxury at H&M Prices: Elie Saab Brings Couture Codes to the Mass Market

  Lebanese fashion house Elie Saab is taking another step beyond the world of haute couture. Through its new collaboration with H&M, the brand is bringing its signature couture codes to a more accessible segment, offering a wider audience the elements that have made Saab a favorite among fashion lovers: lavish embellishment, glamorous evening silhouettes and impeccable tailoring, according to Forbes...

• $100 Billion Has Vanished: Is the Era of Shein and Out-of-Control Fast Fashion Finally Coming to an End?

  Not long ago, it seemed as though Shein was on a path to global domination. The Chinese fashion giant promised a new era of fast fashion: new items could appear on its website within a matter of hours, while entire outfits could be assembled for less than $10. The model proved so irresistible that it quickly turned into a global addiction, The Independent reports...

• Pucci Returns to Its Roots: Camille Miceli Turns Medieval Horse Racing Into Modern Luxury

  For several years, Emilio Pucci creative director Camille Miceli has explored the psychedelic and hippie-chic side of the Italian house’s heritage. Now, the designer has turned her attention to a lesser-known chapter of its history...

• Chanel in All Its Glory: New Necklace Showcases a Rare 20.66-Carat Sri Lankan Sapphire

  Lion, camellia, star and sun — all of Chanel’s iconic symbols come together in a single jewelry masterpiece, crowned by an exceptionally rare sapphire...

• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

Zuhair Murad unveiled a collection that critics describe as “like opening a box of pastel macarons”—optimistic, luxurious, and deeply rooted in masterful craftsmanship, according to WWD.

Backstage, the Beirut-based designer acknowledged the uncertainty of the world this season. For Murad, this feeling was especially acute, prompting him to counter global gloom with dresses that radiate extravagant beauty. The collection drew inspiration from history, finding solace and hope in the past.

He turned to the Renaissance and post-war periods—eras when art and beauty reasserted themselves after hardship.

“We live in a world full of darkness,” Murad said. “After the Middle Ages came the Renaissance, celebrating art, painting, music, and the beauty of women.” This vision translated into silhouettes that place the female body at the center of the narrative.

Murad revisited the hourglass shape: corsets emphasized narrow waists, while hips were accentuated with structured skirts, draped overlays, and dramatic pannier-inspired volumes. Though some references appeared theatrical, the designer clarified that these were forms, not costumes.

“I wanted to celebrate her body, her beauty—that is what makes a woman special,” he emphasized.

Architectural precision came from duchesse satin and mikado, while chiffon softened the silhouettes. Signature Murad embellishments—embroidery and lavish sparkle—drew inspiration from Renaissance frescoes and gilded architecture, translated onto silk using metallic threads, chains, and pearls.

While Murad’s collection exalted the female form and couture craftsmanship, its luxury felt almost surreal, reminding viewers that the power of couture is symbolic, if not entirely practical.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram