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On March 3, during Paris Fashion Week, the historic Opéra Garnier hosted the exclusive show “THE MUSE, powered by Jardins d’Arménie,” marking a unique collaboration between two Armenian luxury brands: THE MUSE and Jardins d’Arménie Royal Brandy.

THE MUSE’s new Fall-Winter 2026-2027 womenswear collection was presented as a creative dialogue between the worlds of both - The Muse fashion house and Pogossian Luxury Brand House (SPS Cigaronne), where couture, distinctive fabrics, rich textures, and the Art de Vivre intertwine.

Founded by designer Mane Khachatryan, THE MUSE has become one of the first Armenian fashion houses to present its collections in Milan, Paris, and New York.

Jardins d’Arménie had become the creative inspiration for this collection. Through the Paris show, THE MUSE explored themes of identity and cultural transformation, ideas that resonate with the philosophy of the Pogossian Luxury Brand House (SPS Cigaronne).

Through their collaboration, Jardins d’Arménie and THE MUSE have united heritage, craftsmanship, and artistic expression, giving Armenian culture a new and contemporary voice.

“Jardins d’Arménie and The Muse share a common pursuit of excellence and transmission. This collaboration creates a dialogue between creation, heritage, and Armenian Art de Vivre within a setting as emblematic as the Opéra Garnier,” said Armen Pogossian, co-owner of Pogossian Luxury Brand House (SPS Cigaronne).

Mane Khachatryan, founder and creative director of THE MUSE, added: “This collaboration with Jardins d’Arménie embodies the spirit of THE MUSE: A living Armenian heritage expressed through contemporary couture.”

Jardins d’Arménie represents a refined and modern interpretation of Armenian heritage. The Royal Brandy introduces an entirely new category in the world of premium spirits. Jardins d’Arménie is crafted from Armenia’s endemic Voskehat grape and undergoes a unique maturation process that combines traditional craftsmanship with innovative techniques.

The European presentation of Jardins d’Arménie took place in Monaco in September 2025, with the participation of Prince Albert II of Monaco and other distinguished guests. Today, the brand is established in Monaco, France, and selected European markets.

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About Pogossian Luxury Brand House

Since early 90s, the Pogossian family has been creating exceptional luxury products through SPS Cigaronne and Newline Brands Global LLC.

Pogossian Luxury Brand House, which unites the companies’ brands, is present in more than 40 countries and embodies a vision rooted in craftsmanship, creativity, and excellence, offering refined and immersive experiences that meet the highest expectations of international clientele.

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