• The $1 Million Jacket and a Midlife Crisis: Why Jensen Huang’s Signature Look Has Become a Target for Mockery

  This week, Huang stepped down as head of the tech giant amid reports of several alleged romantic relationships. Almost immediately, online attention turned to his unchanging wardrobe...

• California’s Musical Frenzy: Dua Lipa, SZA, Tame Impala and Pop Legend Madonna to Headline Coachella 2027

  After months of speculation, heated discussions and rumors, organizers of one of the world’s most highly anticipated music events, Coachella 2027, have finally unveiled the lineup. Next spring, from April 9–11 and April 16–18, the Empire Polo Club in Indio, California, will host an extraordinary gathering of music superstars. Pop sensation Dua Lipa, R&B queen SZA and acclaimed Australian project Tame Impala have been announced as the festival’s headliners...

• “I’m a Piece of S*”: Inside Jensen Huang’s Final Hours as Nvidia CEO**

  Nvidia chief Jensen Huang reportedly struggled through his final hours at the helm of the tech giant after alleged romantic relationships triggered a major scandal and led to his resignation. According to Bloomberg, the billionaire began repeatedly saying, “I don’t care” and “I’m a piece of s***...

• Kim Kardashian Turns the Beach into a Runway: Barely-There Dress Made of Nothing but Threads Leaves Fans Speechless

  Kim Kardashian has once again made a bold fashion statement, showing off her figure in an unconventional beach look. The 46-year-old reality star and SKIMS founder shared a series of photos posing barefoot by the sea in a sheer mini dress that leaves very little to the imagination...

• Britney Spears Is Ready for a Fresh Start: The Singer Has Been Preparing a Surprise More Than 20 Years in the Making

  Britney Spears is gearing up for a new chapter in her career — this time, away from the music industry. The 44-year-old pop star has launched her own jewelry brand, BTiny, which she has reportedly been developing in secret for the past two years. The unexpected business venture comes just months after the singer's high-profile arrest on suspicion of driving under the influence of alcohol or drugs...

• The “Naked” Truth in Paradise: Kendall Jenner Ditches Her Clothes in New Tequila Ad, Only to Surprise Fans with an Unexpected Twist

  Kendall Jenner, one of the most sought-after figures in the fashion world, knows exactly how to capture everyone's attention in an instant. Having built a hugely successful career showcasing designer fashion, the supermodel has now decided to turn expectations upside down. In a daring new campaign for her tequila brand, 818 Tequila, she appears almost naked, using the provocative concept to highlight the drink’s pure, natural ingredients...

• The “Naked” Truth in Paradise: Kendall Jenner Ditches Her Clothes in New Tequila Ad, Only to Surprise Fans with an Unexpected Twist

  Kendall Jenner, one of the most sought-after figures in the fashion world, knows exactly how to capture everyone's attention in an instant. Having built a hugely successful career showcasing designer fashion, the supermodel has now decided to turn expectations upside down. In a daring new campaign for her tequila brand, 818 Tequila, she appears almost naked, using the provocative concept to highlight the drink’s pure, natural ingredients...

• Australia’s Prime Minister Caught on a Hot Mic: His Joke About His Manhood Heard Around the World

  “Because of your… penis?” Albanese asked, unaware that their conversation was being recorded...

Brazilian designer of Armenian descent Ara Vartanian is opening a new boutique at Iguatemi São Paulo, reimagining the very concept of a jewellery space. The project is not designed as a traditional retail store, but rather as an extension of the brand’s high jewellery philosophy — a place where jewellery becomes part of a broader artistic environment, WWD reports.

The 64-square-metre space, designed by Estúdio Orth, combines architecture, interior design, and cultural references, forming a cohesive visual language. From the façade alone, the boutique signals its concept: it features rare Cristallo Pettrus quartzite, paired with solid brass, natural Imbuia wood, and textile elements inside.

Particular attention has been given to the sourcing of materials. According to the brand, the stone was extracted using rainwater and solar energy — a detail that reflects the maison’s commitment to a more responsible approach to resource extraction and production.

Vartanian himself describes the project as an attempt to “translate the world of jewellery into architectural space.” According to him, the façade is built on the contrast between the stone’s transparency and density, while the interior gains depth through darker-toned wood. Metal appears in the details — in finishes, lines, and accents — acting as a connecting thread throughout the space.

This “jewellery logic” is also evident in the architecture itself: the boutique is conceived as a kind of jewellery box. Upon entry, the space becomes more enclosed, creating an intimate, almost cocoon-like atmosphere where attention is drawn to detail and comfort. Every element is executed with jewellery-level precision — from materials to lighting.

The interior is built around natural textures, cast metals, and bespoke carpentry. Curved wooden elements guide circulation fluidly through the space, while a deep green palette and large-scale tapestry create visual continuity.

A key role is played by vintage pieces from the designer’s personal collection — including armchairs, sofas, and even a restored piano. These elements bring a sense of lived-in warmth, transforming the boutique from a showroom into a living, breathing environment.

The central idea behind the project is not merely the display of jewellery, but the creation of a space for interaction and creative exchange. Vartanian describes it as a “meeting place,” where aesthetics, dialogue, and experience come together naturally.

Located on the second floor of Iguatemi São Paulo, the new boutique strengthens the brand’s position in the luxury retail segment and continues its commitment to authorial high jewellery, where design extends beyond adornment and becomes a cultural statement in its own right.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram