• “Mercy Sex”: Shocking Study Reveals Why Women Have Sex With Men Even When They Don’t Want To

  Women who feel little or no sexual desire may still have sex two or three times a month — in some cases, to preserve their relationships and prevent their partners from leaving, researchers have found. Sometimes intimacy has little to do with passion...

• The Secret to Strong Love Lies in the Bedroom: Scientists Prove the Link Between Sexual Confidence and Happiness

  A recent online study conducted in Italy has shown that sexually assertive and confident individuals tend to experience greater satisfaction in their romantic relationships. At the same time, sexual self-esteem was found to be closely linked to both body appreciation and sexual assertiveness. The scientific paper was published in the journal Behavioral Sciences....

• 3.5 Times a Week: Scientists Calculate the Ideal "Sex Quota" for Couples in Love

  It seems logical: the deeper the love, the more frequent the sex. However, science reveals that in reality, things work quite differently...

• Steam-Powered Orgasms: How Victorian Doctors Treated Female "Hysteria" to Save Their Hands From Fatigue

  The Victorian era was every bit as puritanical and repressed as its reputation suggests; selling anything explicitly sexual was entirely taboo. By the mid-1800s, peddling pornographic literature could land you straight behind bars. And yet, just a couple of decades later in 1869 (a rather fitting year), the world's very first sex toy officially entered production...

• "Billionaires’ Vagina Club": Inside Silicon Valley's most exclusive and expensive gynecological service

  An exclusive gynecological practice, colloquially and boldly dubbed the "Billionaires’ Vagina Club," is gaining massive popularity in Silicon Valley. Wives of tech moguls, top executives, and philanthropists are willing to shell out tens of thousands of dollars a year for the sake of "healthmaxxing"—maximizing bodily optimization and extending sexual youthfulness...

• Viagra in a Bar: What Is TikTok’s Viral ‘Sex Chocolate’ and Does It Actually Work?

  Every few months, a new viral product hits TikTok Shop, Amazon, and beyond, leaving us wondering if we need to open our wallets again. Over the past year, the so-called "sex chocolate" by the brand Tabs has become a massive hit among couples—marketed as a fun new date-night activity, Vice reports...

• The 6/9 Effect: How Internet Users Turned a Simple Numerical Coincidence into June’s Biggest Sex "Holiday"

  Every year on June 9, Google search queries hit record highs, hashtags skyrocket to the top of trending lists, and people who have never even heard of "National Sex Day" suddenly find themselves wondering: why is this date taking over the entire internet...

• French women are losing interest in sex: “It’s boring”

  French writer the Marquis de Sade once argued that sex is as important as food or drink and should be indulged without false modesty. However, a new sociological study conducted by the French Institute of Public Opinion (Ifop) for the sex shop chain Espaceplaisir suggests that times — and young people’s attitudes toward physical intimacy — have changed dramatically, Euronews reports...

Most couples tend to have sex at night. Intuitively, it makes sense: you are already in bed with your partner, and work, children, or endless phone notifications are less likely to interfere. However, one well-known sleep expert argues that, from a biological standpoint, most couples are getting it completely wrong.

According to research by clinical psychologist and sleep specialist Dr. Michael Breus, most people engage in intimacy right before sleep—between 10:30 p.m. and 11:30 p.m. Yet, at that time, our hormonal profile is “literally the opposite” of what is needed for optimal sexual activity. A video in which the scientist made his case against late-night sex on the Diary of a CEO podcast has gathered nearly a million views on X.

“For intimacy, you need estrogen, testosterone, progesterone, adrenaline, and cortisol to be high, and melatonin to be low,” the doctor explained in the podcast. “People actually experience deeper emotional connection and better performance if they have sex in the morning.”

Breus has been studying sleep for over 20 years, but it was a simple observation that led him to explore the overlap between sleep and sex: “Once you start analyzing sleep schedules, you realize that in bed you only do two things: sleep and have sex.”

Morning peak of biological markers

Estrogen, which peaks in the early morning hours, supports natural lubrication and increases sexual desire. Progesterone levels are also higher in the morning; however, elevated levels of this hormone (especially in the second half of the menstrual cycle) can reduce libido.

In men, testosterone levels peak in the morning, directly correlating with increased sexual desire and erectile function. In addition, the morning surge in cortisol helps the body wake up, while adrenaline is at its lowest levels right before sleep.

“As for men, the vast majority reported that morning sex feels better in terms of performance,” the expert said. “They also admitted that their desire is strongest in the morning, which fully aligns with testosterone production cycles.”

Chronotypes and zones of compromise

However, the specialist acknowledges that there is no universal “best time” for sex. In fact, relationship satisfaction increases when partners’ circadian rhythms align—meaning they share similar chronotypes.

This refers to the distinction between “early birds” and “night owls.” Early birds wake up easily, feel most alert in the morning, and begin winding down early in the evening. Night owls, by contrast, struggle in the morning, reach peak productivity later in the day, and feel most energetic at night.

Breus argues that higher-quality intimacy happens when couples synchronize with their biological rhythms rather than simply following the clock. For a true early bird, a 10:45 p.m. window for sex may coincide with a phase of biological shutdown. For a night owl, the same time may feel entirely natural.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram