• Once Upon a Time in Prada: The Fashion House Turns Its New Campaign into a Disney Fairy Tale

  Prada invites us into a fairy tale where designer accessories replace glass slippers, and Sadie Sink and Maya Hawke take the place of animated princesses...

• Lamborghini on Your Shoulders: Balenciaga Unveils a $9,500 Jacket and a Baseball Cap That Costs as Much as a Plane Ticket

  Balenciaga and Automobili Lamborghini have teamed up once again, unveiling a limited-edition clothing collection inspired by the new Fenomeno hybrid supercar. The lineup includes a leather biker jacket, hoodies, T-shirts and baseball caps, all featuring the two brands’ logos and price tags comparable to those of a used car...

• Dolce&Gabbana and Mytheresa Unveil Luxurious Christmas 2026 Collection

  The collection features sculptural mini dresses, floor-length evening gowns, flowing skirts and pajama-style sets. Sheer chiffon, sparkling sequins, metallic accents and star motifs create an atmosphere of theatrical glamour synonymous with Dolce&Gabbana...

• “Fashion Can Be a Way to Introduce Armenia to the World”: Stella Manferdini, Fashion Editor at Harper’s Bazaar Italia and ELLE Italia

  A week has passed since Yerevan Fashion Week 2026 came to a close. The event offered several days of opportunities not only to discover the work of Armenian designers, but also to see the local fashion scene through the eyes of international industry professionals....

• Naked Corsets Take Over the Red Carpet: Which Stars Turned Nudity Into Art — and Who Went Too Far?

  The naked body has become fashion’s hottest accessory of 2026. Heidi Klum, Zendaya, Kim Kardashian and other celebrities are stepping out in unconventional corsets that mimic bare breasts and the contours of the human body. While some transform these provocative designs into works of art, others risk crossing the line into excessive exposure...

• Chanel, Gucci and Burberry Under Fire: What Luxury Brands Have Been Hiding From Consumers

  Luxury brands have long destroyed unsold goods to preserve exclusivity and prevent their collections from losing value. Now, the European Union is trying to put an end to the practice...

• At the Crossroads of Ambition and Commerce: A Look at Yerevan Fashion Week 2026 Against the Backdrop of Global Fashion

  Yet behind the polished visuals lies a more practical question: what does Armenian fashion represent today? How independent is it, where has it genuinely moved forward, and in which areas does it continue to follow established international trends...

• Zuhair Murad Softens His Signature Glamour With Mediterranean Mood, Fringe and a Marilyn Monroe-Inspired Dress

  Zuhair Murad took a step away from his signature evening glamour with a lighter, more relaxed ready-to-wear collection for spring...

Italian luxury brand Prada has unveiled a set of next-generation undergarments designed for NASA astronauts, marking a bold step into the emerging space industry and positioning itself as a potential pioneer in luxury spacewear.

The form-fitting suit, developed in collaboration with Houston-based space infrastructure company Axiom Space, features integrated ventilation tubing woven directly into the fabric to regulate temperature and airflow.

“We have a truly wide range of capabilities and know-how,” said Lorenzo Bertelli, Prada’s marketing director, at a presentation held at the brand’s Manhattan flagship store, standing beside a mannequin dressed in the new liquid-cooling and ventilation garment.

Johnatan Cirtain, CEO of Axiom Space, added that expertise for developing space-related technologies “can come from many seemingly unrelated industries.”

From High Fashion to Real Space Missions

The unveiling follows Prada’s earlier entry into space fashion in 2024, when the brand first introduced a full astronaut suit. The gear is expected to be used in NASA’s Artemis missions, including Artemis 3 (scheduled for 2027) and the anticipated lunar landing of Artemis 4 in 2028.

Luxury brands have long drawn inspiration from space exploration, but Prada has now moved “from inspiration to direct collaboration,” according to Tomai Sardari, luxury brand strategist and marketing professor at NYU Stern School of Business.

Sardari highlights two key motivations behind Prada’s space ambitions:

1. Access to ultra-wealthy clients seriously considering space travel
2. Reinforcing the brand’s avant-garde positioning in a rapidly evolving market

The revival of lunar exploration and human spaceflight is expected to attract massive global attention, agrees Luca Solca, head of luxury goods analysis at Bernstein. According to him, luxury houses must remain visible and culturally relevant on a global scale.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram