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YSL Beauty Expands Its Iconic "Libre" Line: Meet "Libre Santal Couture," the First Woody-Floral Fragrance

16:55, August 18

YSL Beauty is expanding its popular "Libre" perfume collection once again with the introduction of "Libre Santal Couture," the brand's first floral-woody Eau de Parfum. Global brand ambassador Dua Lipa returns as the face of the advertising campaign.

The large-scale campaign was shot in the South African desert under the direction of Romain Wygas. The visual concept is built around a warm sandalwood accord, adding even greater depth and sensuality to Libre's signature floral profile. Dua Lipa embodies the spirit of the free and daring Libre woman, with her own cover of Aretha Franklin's famous hit "Think" serving as the musical backdrop.

About the Fragrance Notes and Pyramid

The new scent harmoniously blends:

  • Top Notes: Vibrant French lavender.

  • Heart Notes: A sensual orange blossom accord crafted using Moroccan orange blossom absolute, alongside an innovative Headspace technology that captures the exact scent of orange blossoms grown in YSL Beauty's Ourika Community Gardens.

  • Base: A deep, long-lasting trail of ethically sourced New Caledonian sandalwood.

"Libre Santal Couture" is now available for $155 USD.


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