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Kendall Jenner has expanded her business empire by acquiring a stake in Trip, a calming drinks brand valued at $200 million.

The 30-year-old supermodel has also been named the brand’s new global ambassador. Kendall will front the launch of Trip’s new Wild Strawberry flavor.

Founded in 2019, Trip produces popular still drinks containing CBD, magnesium and calming botanical adaptogens.

The brand’s revenue is expected to reach $200 million by the end of this year. For Kendall, who has long been a fan of Trip drinks, the investment was a natural extension of her interest in the company.

Speaking about her decision to partner with the brand, Jenner said she immediately connected with its founders, Olivia Ferdi and Daniel Khoury.

“When I met Liv and Dan, I immediately felt a connection with what they were creating. Their vision for the brand and their desire to help more people find calm in their everyday lives really resonates with me. I’m so excited to become part of their journey,” Kendall said.

Trip positions its products as a way to manage everyday stress and promote a sense of calm. Jenner herself has previously spoken openly about her own struggles with anxiety.

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