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The Ordinary is expanding its eye-care range with the launch of the new Lacto-PDRN 4% + B9 Eye Cream, a hydrating formula designed to make the eye area look fresher and more radiant after just one application. With regular use, the brand says, the results become even more noticeable.

At the heart of the formula is 4% Lacto-PDRN, a vegan alternative to salmon-derived PDRN, combined with vitamin B9, or folic acid, and film-forming ingredients.

Lacto-PDRN is the key feature of the new formula. Instead of using PDRN of animal origin, The Ordinary has opted for a biotechnology-derived vegan alternative developed with research into its effects on the delicate skin around the eyes in mind. The approach is in line with the brand’s commitment to using exclusively vegan sources of ingredients.

PDRN is currently experiencing a major beauty-industry boom, although its actual effects on the skin are still not fully understood in many cases. The Ordinary’s new eye cream aims to make the technology more accessible and easier to understand, offering a formula with clinically supported results targeting some of the most common concerns around the eyes.

According to the brand, the cream helps create a smoother-looking complexion, provides intense hydration and boosts the skin’s radiance, demonstrating that effectiveness and a vegan formula can go hand in hand in an accessible beauty product.

The formula is designed to deliver both immediate and cumulative benefits. After just one application, the skin around the eyes appears fresher, while the eyes look more rested and radiant. The cream also visibly smooths the skin, helps reduce the appearance of puffiness and provides lasting hydration.

With regular use, the effects become more pronounced: the formula helps improve the firmness of the eye contour and gradually reduce the appearance of fine lines.

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