• Chanel, Gucci and Burberry Under Fire: What Luxury Brands Have Been Hiding From Consumers

  Luxury brands have long destroyed unsold goods to preserve exclusivity and prevent their collections from losing value. Now, the European Union is trying to put an end to the practice...

• At the Crossroads of Ambition and Commerce: A Look at Yerevan Fashion Week 2026 Against the Backdrop of Global Fashion

  Yet behind the polished visuals lies a more practical question: what does Armenian fashion represent today? How independent is it, where has it genuinely moved forward, and in which areas does it continue to follow established international trends...

• Zuhair Murad Softens His Signature Glamour With Mediterranean Mood, Fringe and a Marilyn Monroe-Inspired Dress

  Zuhair Murad took a step away from his signature evening glamour with a lighter, more relaxed ready-to-wear collection for spring...

• Matthieu Blazy Stages a Triumphant Spectacle for Chanel: Coco Chanel, Tweed and a Touch of Attitude

  A year ago, Matthieu Blazy made his debut on the Chanel runway, opening a new chapter in the history of the legendary fashion house. Now, 12 months later, he returned to the Grand Palais as a true triumphalist, presenting his Spring/Summer 2027 collection — both a love letter to Coco Chanel and a confident statement about the future...

• Elie Saab Revives His Iconic 2000s Aesthetic — and Teases a Major H&M Collaboration

  It was an Elie Saab gown worn by Halle Berry on the red carpet at the 2002 Oscars that went down in fashion history and helped turn the Lebanese designer into a global name. Now Saab is returning to the aesthetic that made him an icon in the early 2000s...

• Miu Miu and New Balance Team Up Again: Paris Gets a Glimpse of the Sneakers of the Future

  Miu Miu unveiled two new collaborations at Paris Fashion Week. The fifth year of its partnership with New Balance brought the debut of a new version of the RC150 — a reimagined sneaker inspired by racing footwear...

• Dita Von Teese Takes Paris by Storm: Christian Louboutin Turns Iconic Shoes Into a Theatrical Spectacle

  Christian Louboutin has once again transformed a footwear presentation into a spectacular theatrical production. Dita Von Teese took center stage at the presentation of his Spring 2027 collection at Paris’s Théâtre du Châtelet, with Cynthia Erivo, Elizabeth Debicki, Jaden Smith, Jean Paul Gaultier, Heidi Klum and Daphne Guinness among the guests, according to WWD...

• Valentino Spring/Summer 2027: Fashion as an Endless Possibility

  Paris’ Bibliothèque Sainte-Geneviève was transformed for one evening into the setting for one of Valentino’s most striking shows. Creative director Alessandro Michele asked guests to bring books to donate, while naming the Spring/Summer 2027 collection “Antibiblioteca.”..

Designer Vardoui Nazarian works far from Armenia but never forgets about her roots. It is the Armenian history, tradition and culture that inspire her. She presents the heritage of ancient civilization.

Perhaps, Vardoui Nazarian is one of the designers about whom not much information is known. Thus, they make up stories about her. Where does she get money for promotion? Who is behind her career? The designer herself is not paying attention to gossip and rumors. Instead, all her strength and energy is focused on creating incredible models, popular among the Russian elite.

Interestingly, by her first collection Vardoui Nazarian broke new ground in fashion industry. In her collection viewers saw elements of medieval Armenian architecture.

“II think that ethnic motives, as such, can not be a part of fashion today. Another thing is using it in certain elements. I believe that the national elements, or rather their sensitive use, have great relevance in the era of globalization. National elements can be everywhere:  in flowers, painting, drawing, architecture. It is a powerful source of inspiration,” she said in one of her interviews.

The color range of her collection is close to the natural shade of the spring highlands. She feels she is not capable of anything but creative activity.

In another interview the designer said she would settle in Yerevan if she could.

“It is my homeland, my sources of inspiration, stunning architecture, clean air and good people. I often go there. In the future I dream of creating my central studio and production in Armenia but it would be possible in case my collections were sold around the globe"

Well, we will wait for new experiences from one of the most original Armenian designers.

Follow NEWS.am STYLE on Facebook, Twitter and Instagram