• ArmenՅԱՆs: Jack Topalian, the Armenian Star of “Euphoria”: How He Traded Business for Acting, “Tortured” Jacob Elordi, and Spoke Armenian in the Hit Series

  We Armenians, wherever we are in the world, always feel proud when we suddenly see one of our compatriots in a major international project...

• Armenian Actor Samvel Tadevosyan Stars in New Dior Men Campaign

  Armenian actor Samvel Tadevosyan has starred in Dior Men’s new advertising campaign, Dior Men Tailoring Winter 2026. He is one of the models featured in the French fashion house’s latest project dedicated to modern menswear and tailoring...

A world famous fashion designer of Armenian descent Serge Gandzumian believes that a cloth should also be a piece of art, NEWS.am STYLE presents interview with the famous designer.

Serzh Gandzumian is Armenian on his father’s and Jewish on his mother’s side, and both Armenian and Jewish nations are close to him. He was born and spent his childhood and teenage years in Armenia and left for Lithuania after having graduated the university in Yerevan. Serzh Gandzumian believes his departure is connected to some extent with creative “psychosis.” He said that the nationality is reflected in his works, however, he is not focused on it.

In addition, he has participated in many fashion shows with his individual collection, including shows in Vienna, Frankfurt-on-Maine, Paris, New York and elsewhere. His recent demonstration took place in Paris along with the SwanPH brand.

It is a pity but the SG STUDIO brand cloths are not found in Armenia yet.

By Marina Adulyan

Follow NEWS.am STYLE on Facebook, Twitter and Instagram