• Luxury at H&M Prices: Elie Saab Brings Couture Codes to the Mass Market

  Lebanese fashion house Elie Saab is taking another step beyond the world of haute couture. Through its new collaboration with H&M, the brand is bringing its signature couture codes to a more accessible segment, offering a wider audience the elements that have made Saab a favorite among fashion lovers: lavish embellishment, glamorous evening silhouettes and impeccable tailoring, according to Forbes...

• $100 Billion Has Vanished: Is the Era of Shein and Out-of-Control Fast Fashion Finally Coming to an End?

  Not long ago, it seemed as though Shein was on a path to global domination. The Chinese fashion giant promised a new era of fast fashion: new items could appear on its website within a matter of hours, while entire outfits could be assembled for less than $10. The model proved so irresistible that it quickly turned into a global addiction, The Independent reports...

• Pucci Returns to Its Roots: Camille Miceli Turns Medieval Horse Racing Into Modern Luxury

  For several years, Emilio Pucci creative director Camille Miceli has explored the psychedelic and hippie-chic side of the Italian house’s heritage. Now, the designer has turned her attention to a lesser-known chapter of its history...

• Chanel in All Its Glory: New Necklace Showcases a Rare 20.66-Carat Sri Lankan Sapphire

  Lion, camellia, star and sun — all of Chanel’s iconic symbols come together in a single jewelry masterpiece, crowned by an exceptionally rare sapphire...

• Why Are Luxury Brands Being Forced to Cut Prices?

  Earlier this year, a medium-sized Gucci Mercato leather tote designed by Demna for the Spring/Summer 2026 collection would have cost you $2,900. But in May, Bernstein analysts noticed a change: Gucci had quietly cut the price of the bag by around 20–25%, Vogue reports...

• Suit with braces: What the British Prime Minister's wardrobe choice says about him

  Fashion subculture, a nod to 80s excess, or a symbol of tradition? British Prime Minister Andy Burnham’s wardrobe has once again become a topic of fashion debate after he appeared in public wearing a suit with braces, The Guardian writes...

• “It Doesn’t Even Cover the Nipple”: Influencer Mocks Kim Kardashian’s Microscopic Skims Bodysuit

  Influencer Remi Bader put Skims’ new Fits Everybody collection to a rather revealing test—and, judging by her reaction, she was far from impressed with the result...

• Gray Suit and Unbuttoned Shirt: Why Killer Luigi Mangione’s Wardrobe Became New York’s Biggest Fashion Show

  High-profile trials have captured public attention for over 130 years, and throughout history, the public has scrutinized defendants' outfits with equal fervor. Another confirmation of this is Luigi Mangione, whose courtroom appearances sparked a fierce reaction not only in legal circles but also in the fashion world, writes WWD...

What will men smell like this year? According to RBC, green is in trend now. This year’s fashion includes notes of green apple, rhubarb, wood shades.

“I took rhubarb as a base. Its deep purple color smells like a refined and unusual interior of boutique Aedes. But it tastes green and sour, and this is a challenge and a contrast! A particular challenge was to keep the green notes in the aroma of all time of the fragrance development, but I managed to cope,” the creator of Aedes de Venustas Eau de Parfum fragrance said.

Aroma Enchanted Forest by The Vagabond Prince reminds Russian enchanted forest, a song of black currant in a sea of pine taiga.

Cold green incense aroma of flowers framed Relique d `Amour by Oriza L. Legrand, Nuit Etoilee cologne by Annick Goutal with the smell of pine trees and peppermint flavor. Creature by Kerosene, mint vetiver Green by Comme des Garcons, and finally, even the warm shadow Djhenne № 22 of Parfumerie Generale - all stress greens of fresh, natural notes.

But when it comes to “piece” of exquisite flavors, in perfumery of 2013 it will be presented to the green and more common lavender, green pepper, mint, vetiver and violet leaves.

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